Job description
About Hello Heart:
Hello Heart is on a mission to change the way people care for their hearts. The company provides the first app and connected heart monitor to help people track and manage their heart health. With Hello Heart, users take steps to control their risk of heart attacks and stroke – the leading cause of death in the United States. Peer-reviewed studies have shown that high-risk users of Hello Heart have seen meaningful drops in blood pressure, cholesterol and even weight. Recognized as the digital leader in preventive heart health, Hello Heart is trusted by more than 130 leading Fortune 500 and government employers, national health plans, and labor organizations. Founded in 2013, Hello Heart has raised more than $138 million from top venture firms and is a best-in-class solution on the American Heart Association’s Innovators’ Network and CVS Health Point Solutions Management platform. Visit www.helloheart.com for more information.
About the role:
We are seeking a strategic, health plan-savvy person to lead our messaging, positioning, and go-to-market strategies for payers—including Medicare Advantage and commercial plans. This role sits at the intersection of market strategy, solution positioning, and sales enablement, and plays a critical part in how Hello Heart shows up to payers.
You’ll work closely with Health Plan Sales, Medical Affairs, and other Marketing team members to craft compelling narratives and materials that resonate with executives and other key decision makers at health plans. While this role sits within the Marketing org, success in this role depends more on strategic thinking, evidence-based problem-solving, and payer fluency than on traditional marketing execution.
Qualifications:
- 10+ years of experience, with a blend of commercial strategy, management consulting, and/or health plan-facing roles
- Deep knowledge of how health plans operate—including Star ratings, risk adjustment, quality programs, and medical cost management
- Excellent business writing and communication skills, with a knack for simplifying complex healthcare concepts
- Experience partnering closely with sales, clinical, and product teams
- Self-starter who thrives in fast-paced, high-growth environments
- Bonus: Experience with value-based care, digital health, or population health tools
Responsibilities:
- Develop the positioning, messaging, and narrative strategy for how Hello Heart presents its value to health plans—tailored to specific lines of business such as Medicare Advantage, Medicaid, and commercial populations
- Translate clinical outcomes, quality performance, and cost savings into payer-relevant language and use cases
- Collaborate with Health Plan Sales to create and maintain strategic marketing and sales materials—pitches, case studies, executive decks, and more
- Manage content development from concept to final delivery, ensuring alignment across clinical, product, and commercial teams
- Own and evolve Hello Heart’s health plan content strategy, including success stories, ROI narratives, and key differentiators
- Attend industry events and partner meetings to better understand how Hello Heart’s payer value proposition resonates with target audiences
- Travel ~20% to support conferences, client meetings, and events
Hello Heart has a positive, diverse, and supportive culture - we look for people who are collaborative, creative, and courageous. Oh, and if you want to see some recent evidence of the fun things we do at Hello Heart, check out our Instagram page.
