Job description
Please note: This position is remote and available only within the EU/UK regions or within the United States. Candidates must be in the specified location and eligible to work in the region to be considered for this role. We do not provide Visa Sponsorships.
Are you ready for a Game-Changing Career Experience?
At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become a community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG (Good Game), UNTIL IT’S GG FOR ALL”. We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes.
We are seeking an experienced, results-driven Director of Media Distribution to lead, build and execute the sales strategy for our global platform distribution. This high-impact role will oversee the development, expansion, and optimization of distribution channels for streaming platforms, ensuring that all distribution activities align with our overarching business goals and monetisation strategies.
As the Director Media Distribution, you will collaborate closely with internal teams, particularly with Advertising and Sales, to drive revenue growth through effective sales strategies and partnership development. The ideal candidate will have a strong background in media distribution, direct sales, and a proven ability to innovate and lead in a fast-paced, dynamic environment.
This is a remote position with the ideal candidate residing in the US, the UK, or Europe, with the option to work out of one of our North American or European offices (NY, London, Stockholm, Cologne).
Key Responsibilities:
Negotiate and secure high-profile distribution deals for Esports events, ensuring broad global reach to unlock maximized monetization through ad sales and sponsorships (done by other teams).
- Leadership & Strategy Development Take the lead on all global distribution efforts for major Esports events such as Intel Extreme Masters, ESL Ones, ESL Pro Leagues, Snapdragon Pro Series, and the Esports World Cup, ensuring content is effectively distributed across partnered streaming services such as Twitch & YouTube, and social platforms such as X (formerly Twitter), TikTok, and others.
- Negotiate and secure high-profile distribution deals for Esports events, ensuring broad global reach to unlock maximized monetization through ad sales and sponsorships (done by other teams).
- Collaborate with the Advertising team to integrate advertising solutions into the digital distribution channels, ensuring that campaigns align with revenue targets and brand objectives.
- Drive partnerships with leading digital platforms and OTT services, maintaining strategic relationships to guarantee premium content placement and distribution opportunities.
- Lead the development and execution of the new FastTV distribution strategy, focusing on scaling reach, user engagement, and revenue growth across emerging and established digital platforms.
- Spearhead the development of innovative distribution models to capitalize on new technologies and audience trends, ensuring ongoing leadership in the Esports and media space.
Distribution & Monetisation Growth:
- Lead the sales process for new distribution opportunities, from prospecting and negotiations to closing and contract management.
- Develop and manage sales pipelines, ensuring aggressive yet achievable revenue targets are met across various distribution platforms.
- Negotiate deals and partnerships with an emphasis on favorable terms for both short-term and long-term growth.
- Monitor industry trends, competitor activities, and audience behavior to adjust sales tactics and strategies for maximum impact.
Team Development & Cross-functional Collaboration:
- Collaborate, mentor, and develop a high-performing distribution sales and partner management team, fostering a culture of collaboration, accountability, and continuous improvement.
- Work closely with internal teams (e.g., Production, Marketing, Data Analytics, and FaceIT, Brand Partnerships, and Product) to ensure seamless content delivery across all distribution channels.
- Collaborate with Legal and Finance teams to structure contracts and ensure compliance with all industry regulations.
Reporting & Analysis:
- Regularly report on progress to senior leadership, highlighting key metrics such as distribution reach, partnership performance, and advertising revenue impact.
- Use data-driven insights to optimize sales strategies, ensuring ongoing success in the evolving media landscape.
- Track market performance and ROI on distribution partnerships and initiatives to ensure long-term sustainability and profitability.
Hypothetical breakdown of the role:
- 60% Distribution & Monetisation Focus, implementing strategy, BD, drive new deals
- 20% Partner-facing communication in texts and meetings
- 10% working with viewership data and creating partnership reports
- 10% Internal and external stakeholder management
Ideal Skills & Attributes:
- Excellent leadership, communication, and negotiation skills, with the ability to manage relationships at senior levels within key digital platforms and Esports organizations.
- Data-driven mindset, with the ability to leverage analytics to optimize distribution strategies and drive decision-making.
- Ability to navigate complex partnerships in the fast-paced and rapidly evolving world of Esports and digital media.
- Proven ability to lead teams through high-pressure, high-profile events, ensuring smooth execution of live-streaming and content distribution.
- Innovative thinker who stays ahead of the curve in identifying new opportunities and technologies for media distribution and monetization.
About us @ EFG :
EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Each of our brands plays a significant role in creating worlds beyond gameplay.
They build, connect, and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.
At ESL we create worlds where everybody can be somebody
At FACEIT we create a world where the community has the power to shape video games
At DreamHack we create a world where the gaming community comes to life
Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal-opportunity workplace. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.
- Bachelor’s degree in Business, Marketing, Communications, or a related field; MBA preferred.
- 10+ years of experience in media distribution, sales, or a related field, with at least 5 years in a leading role.
- Proven track record of global distribution management, with strong experience in securing high-profile deals on platforms like Twitch, YouTube, X, TikTok, OTT platforms, Telecommunication Companies, and FastTV operators.
- Deep understanding of the Esports ecosystems, including live-streaming, digital media trends, audience engagement, and monetization strategies (preferred).
- Expertise in the development of FAST TV (Free Ad-Supported TV) and other OTT or digital distribution models.
- Strong understanding of the advertising landscape, including digital advertising, programmatic buying, and content monetization.
- Proven success in negotiating large-scale media deals with platforms and global stakeholders, including event organizers, content creators, and technology partners.
