Job description
Director of Demand Generation, ABM, NA
At SmartBear, we believe building great software starts with quality—and we’re helping our customers make that happen every day. Our solution hubs—SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub, featuring HaloAI, bring visibility and automation to software development, making it easier for teams to deliver high-quality software faster. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft.
The Director of Demand Generation, ABM, NA will join the SmartBear team as a central member of a rapidly growing, modern B2B demand generation team. This individual will lead North America demand generation, ABM and event marketing for SmartBear.
This individual will drive multi-channel marketing programs that are designed to generate, attract and nurture demand within our highest growing market segments. In this role, you will lead a growing team of marketers in creating program strategies to achieve quarterly lead, SQL, and pipeline coverage objectives, across the entire SmartBear product portfolio, while managing a defined budget with a focus on optimizing processes and constantly improving ROI.
You will execute the demand generation strategy incorporating a multi-channel marketing mix to drive pipeline coverage. Additionally, you will coordinate and collaborate with a cross-functional team of stakeholders across multiple departments. You and your team are responsible for project management, vendor management and execution of program activities.
The ideal candidate understands how to invest marketing programs spend to maximize results, enjoys incorporating innovative campaign elements, has experience and expertise managing digital and inbound elements, has built and executed ABM programs. You are experienced and have a background as a skilled leader and mentor who enjoys balancing his or her time as a highly effective hands-on executor.
Key Responsibilities:
- Deliver Go-to-Market strategy and compelling organic and paid marketing programs that achieve lead, SQL, and pipeline, while maximizing marketing ROI
- Manages program marketing budget and business plans
- Leverage a multi-channel market approach to reach our target personas within the target industries and specific target accounts
- Develop and execute an integrated mix of marketing tactics, including Retargeting, Content Syndication, Podcasts, Webinars, Email, ABM, Events and Direct Mail
- Partner with Sales leadership and Sales Development team to increase marketing contribution, improve messaging and campaigns, and lead follow up processes
- Collaborate with Web team to build demand generation functions and content into the website, driving conversion from visitors to MQLs
- Listen carefully to provided information and asks clarifying questions. Actively listen as a learner rather than a passive recipient of information
- Perform work with (internal and external) customer satisfaction in mind, while not compromising the integrity of the work
- Track and report on demand generation performance metrics, using this data to continually optimize campaign performance
- Manage successful vendor relationships that increase marketing performance and ROI
- Leadership of demand gen team, including scaling the team, campaign strategy, priorities and escalation. Proactively identify and implement process efficiencies, innovative campaign ideas, and other training and support opportunities.
Qualifications:
- 8+ years experience managing demand generation experience at a high growth B2B SaaS / software company.
- Strong leader with proven ability to recruit, motivate, mentor and manage a team towards goals
- Extensive experience in Marketing Automation and CRM (Salesforce.com preferred) systems
- Ability to work in a fast-paced environment while balancing both strategic and tactical responsibilities
- Superior project management and organizational skills to execute complex campaigns, while also managing and motivating your team and internal stakeholders to strict timelines
- Strong analytical and quantitative skills, including Excel proficiency and proven ability to interpret and analyze performance data, report on top-to-bottom funnel metrics, and interpret results with an eye for continuously improving demand generation operations
- A confident and proactive self-starter with a passion for learning, problem solving, and making data-driven decisions
- Exceptional attention to detail, ability to prioritize and multi-task while driving results
- Strong written, oral, and cross-functional communication skills
- A team player with a great sense of humor
Why you should join the SmartBear crew:
- You can grow your career at every level.
- We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
- We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
- We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
- We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.
Did you know?
- Our main goal at SmartBear is to make our technology-driven world a better place.
- SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
- SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
- We’ve won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.
SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.
