Summary
The job involves managing a marketing team and multi-million dollar budget, accelerating customer acquisition, developing digital marketing strategy, building reporting structures, collaborating with the product team, and expanding the digital marketing tech stack. The candidate should have 6-15 years of experience in data-driven marketing, 2+ years of team management experience at a high growth startup, hands-on experience with various digital marketing channels, and a proven track record managing a multi-million dollar acquisition budget.
Requirements
- 6-15 years experience in a data-driven marketing role
- 2+ years experience managing a team at a high growth, software startup
- Hands-on experience with digital marketing channels like Google Ads, Facebook, email marketing, and SEO
- Proven track record successfully managing a multi-million dollar acquisition budget and taking a company through an intensive growth period
Responsibilities
- Managing marketing team and multi-million dollar budget
- Accelerating Novo’s customer acquisition by investing in existing & new channels while automating marketing operations to improve funnel efficiency
- Developing & implementing Novo’s digital marketing strategy including paid search, display, email, retargeting, paid social, amongst other strategies
- Building marketing performance reporting structures by manipulating large datasets with analytics tools and/or SQL
- Reporting on marketing performance across multiple channels and communicating trends and insights to the leadership team
- Working with our technology team to execute marketing-related technology tasks such as lead scoring models, attribution, marketing analytics implementation, etc
- Collaborating with the Novo product team in the development of new products, product messaging, and new product launches
- Expanding the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentation
Preferred Qualifications
- Obsession with experimentation (ex - A/B testing, website & landing page iteration) and automation (ex - email, content triggers)
- Strong quantitative and qualitative analytical skills
- Data-driven and detail-oriented, with the ability to look at problems at both granular and strategic levels
- Strong leadership and team management skills
- Experience in SQL and knowledge of databases
- Experience with specific tools like Performance marketing platform, CRM other than Salesforce, Events analytics software, Marketing & product analytics, Email marketing
Benefits
Remote work and flexible hours
