Job description
Hi! 👋 I’m Chris, Head of Demand Gen at TLDR. I’m looking for a Sales Development Leader to join us and help architect a world-class outbound system that drives highly qualified pipeline. This is a critical hire—your work will directly accelerate our revenue growth, improve cross-functional alignment, and shape how TLDR engages with the most promising accounts in tech.
We’re not just looking for someone to manage SDRs. We’re looking for someone who can build a scalable, intelligent outbound engine—and coach a high-performance team to run it.
Who We Are
TLDR is a collective of technical newsletters on startups, software engineering, AI, cybersecurity, marketing, product management, and more, with over 6 million subscribers growing 100% year-over-year.
Our mission is to build the paper of record for the tech industry—the trusted source that people who work in tech rely on to inform them about important trends and developments.
About the Role
We’re looking for a strategic SDR leader who can design and lead an outbound program that consistently delivers qualified, ICP-aligned opportunities. You’ll build systems, workflows, and feedback loops that improve performance over time—not just follow a script.
This role reports into Sales and partners closely with Marketing, AEs, and Product. You’ll also be coaching junior SDRs, refining our tech stack, and continuously optimizing how we target and engage high-potential accounts.
What You’ll Do:
Deliver highly qualified, ICP-aligned opportunities with strong timing and account prioritization
Continuously test and refine messaging, cadences, and targeting based on performance data
Collaborate with marketing, product, and sales to close feedback loops and improve pipeline quality
Coach junior SDRs and elevate team performance through peer training and knowledge sharing
Maintain rigorous CRM hygiene and proactively flag process or data issues
Think strategically about territory planning, whitespace, and account tiering
Identify high-potential accounts for AE engagement and guide handoffs effectively
Build and optimize automation workflows using leading SDR tools
Track advanced KPIs, build custom dashboards, and use reporting to adjust tactics and drive results
About You
2–10 years of experience in outbound sales or SDR leadership
Titles like SDR Manager or Senior SDR with a track record of promotions
Systems thinker with strong strategic instincts and a builder mentality
Deep knowledge of state-of-the-art SDR tooling (e.g., Clay, Apollo, Outreach, Clearbit)
Past success creating or refining outbound programs at startups
You’ve coached SDRs to develop strong market understanding, not just follow templates
You’re deeply curious, data-driven, and proactive in finding ways to improve pipeline quality
You’re Not a Good Fit If You:
Have no outbound or outreach experience
Have only worked at large, slow-moving companies
Lack experience with SDR tech and automation tools
Can’t think in systems (this role is about building a repeatable outbound machine)
Interview Process
We like to keep things fast, focused, and human. Here’s what to expect:
1. Recruiter Screen w/ Brandon (15 min)
We’ll confirm baseline fit and screen for relevant startup SDR experience, outreach fluency, and adaptability.
2. Hiring Manager Interview w/ Chris (30 min)
Deep dive into your outbound playbook, systems thinking, and tooling knowledge.
3. CEO Interview w/ Dan Ni (30 min)
A conversation with our CEO to test ownership mentality, learning speed, and strategic communication.
4. Final Panel Presentation (30–45 min)
You’ll create a 30-60-90 plan to build a high-quality outbound system from scratch. Expect a short presentation followed by live Q&A with Chris, Val, and Dan.
Why You’ll Love It
Competitive base salary plus performance-based compensation
100% remote company with a shared sense of purpose
Annual team offsite — August 2025, location TBD!
Unlimited PTO — most team members take 2–3 weeks off per year plus holidays
401(k) plan
Comprehensive medical, dental, and vision benefits with a 100% paid option
Paid parental leave
Hardware stipend — MacBook Pro M4, monitor, headset, chair included
Software, learning & development stipend — we’re a curious group that values growth
Contemporary tech stack and tools — we embrace and expect automation
Autonomy and agency to contribute to the growth of one of the largest tech newsletters in the world
What We Value
Urgency and bias to action
Iterative improvement
Clear communication
Integrity
Resourcefulness
If you need any accommodations in the interview process, please let us know.
