Job description
At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome.
And that’s where you come in:
The Email Marketing Specialist will assist with the strategic planning and execution of prospect, customer and partner email marketing programs across the globe, while growing their knowledge base in our automation platform, sharing this expertise to the rest of the teams as they go.
In this role, you’ll create emails requested through the global email marketing calendar, manage stakeholder relationships across teams, and function as a subject expert for a growing team of email marketers. You’ll acquire a deep understanding of marketing automation platforms like Marketo and CRM systems like Salesforce, you’ll drive lifecycle engagement and nurture campaigns that deliver measurable business results, and provide feedback and advice to stakeholders on how to improve their email programs.
We’re on the hunt for the kind of person who dreams in subject lines and wakes up with A/B test results on your mind. You treat email like an art form—part science, part storytelling, part digital wizardry. You speak fluent Marketo, understand the dark magic of Salesforce workflows, and can spot a broken UTM from 40 paces. You know that timing is everything, and you’d rather skip lunch than let an email go out without proper QA (we’ve all been burned by a rogue “Hi [FirstName]”). You have a sixth sense for when stakeholders are going to “just have one little change,” and a Jedi-like ability to manage them with grace. You’re not just building campaigns—you’re creating emails that spur recipients to action and do so in an incredibly efficient manner! You encounter problems and revel in the chance to find a creative solution to them. You are hungry, driven, and rise to the HTML challenge when it presents itself.
If this sounds like you, we’d love to hear from you!
What you will be doing:
- Build, test, and execute requests from the global email marketing calendar across prospect, customer, and partner audiences
- Partner with cross-functional stakeholders to align email communications with individual team goals
- Ensure flawless execution across campaign planning, targeting, QA, and deployment
- Iterate, improve, and master the Marketo CRM, while constantly learning the latest best practices within the platform and how we can utilize it.
- Leverage Marketo and Salesforce to build scalable, automated programs with robust segmentation and personalization
- Monitor email performance, run A/B tests, and analyze data to optimize open rates, click-through rates, conversions, and ROI for stakeholders
- Drive email best practices including deliverability, compliance, accessibility, and brand consistency across your efforts and with the internal team
What you will need to know:
Basic qualifications
2+ years of experience in email marketing, including ownership of strategy and execution
Hands-on experience with Marketo and Salesforce (required)
Strong project management skills, including the ability to manage competing priorities across global teams
Experience working with global stakeholders and teams across regions and languages
Deep understanding of email performance metrics, segmentation strategies, and customer journey development
Excellent communication skills with the ability to collaborate cross-functionally and present to senior leadership
Strong eye for detail in email QA, testing, and user experience
Preferred qualifications
Experience working in a fast-paced, high performance B2B SaaS organization
Knowledge of HTML/CSS for email and best practices in responsive email design
Experience integrating AI or personalization tools into email workflows
Proven ability to scale programs across regions and languages
Proficiency with Asana or other project management tools
Get In On All The Awesomeness At Instructure
- Flexible schedules and a remote-friendly culture, with hybrid or onsite work based on business needs
- Annual “Dim the Lights” company-wide shutdown from December 26 to December 31
- Comprehensive wellness programs and mental health support
- Annual learning and development stipends to support your growth
- We provide the technology and tools you need to do your best work—typically a Mac, with PC options available in some locations
- A culture rooted in inclusivity, support, and meaningful connection
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
Any attempt to misrepresent personal or professional information will result in disqualification.
