Employer Brand Specialist

at Playson
  • Remote - Europe

Remote

Marketing

Mid-level

Job description

Playson is a technology-driven company redefining the standards of game development. As we scale, we aim to attract top-tier tech and product talent by crafting a compelling employer brand that highlights our culture, innovation, and industry-leading expertise.

We believe that the best talent is drawn to workplaces that offer a strong technical foundation, a dynamic and high-performing culture, and meaningful challenges - similar to global leaders like Netflix, OpenAI, Tesla, and Google. As our Employer Brand Specialist, you will be responsible for translating these core messages into a structured employer branding strategy in close collaboration with Head of People&Culture.

Why Playson?

  • Innovation: Work with a team behind 5,000+ bets per second and AWS-powered gaming solutions.

  • Growth: Access courses, conferences, and mentorship in a company that serves 33 million players worldwide.

  • Impact: Shape the narrative of an innovative & socially responsible employer certified in 26 jurisdictions.

What You Will Do

  • Define & Develop the Employer Brand Strategy

    • Craft and implement an employer branding framework to attract high-performing tech, commercial and product talent.

    • Work closely with Talent Acquisition, People & Culture, Event and Marketing teams to align employer brand messaging with company goals.

    • Leverage tech industry best practices in employer branding, taking inspiration from companies like OpenAI, Spotify, and Netflix.

  • Content & Thought Leadership

    • Drive tech & product storytelling through blogs (ex: Medium, LinkedIn), showcasing Playson’s engineering excellence and product vision.

    • Develop a cultural handbook that highlights our Talent + Freedom + Responsibility ethos.

    • Launch and oversee an open-source initiative, encouraging tech contributions that enhance Playson’s reputation in developer communities.

    • Plan and execute video interviews, vlogs, and articles with employees to humanize our culture.

  • Build Online & Offline Presence

    • Strengthen Playson’s employer brand across key tech and product platforms (GitHub, Stack Overflow, AngelList, Crunchbase, Behance, etc.).

    • Manage and improve employer ratings (Glassdoor, LinkedIn, etc.)

    • Represent and engage Playson in industry events, hackathons, webinars, and networking gatherings so that we create communities.

  • Talent Community Engagement

    • Develop a network of brand ambassadors among Playson’s employees, coaching them to share their experiences authentically.

    • Foster relationships with tech/product communities (Dev.pro, HackerRank, Codeforces) to increase visibility and engagement.

    • Track and measure employer brand success through metrics like applications, referrals, media coverage, and event-driven hiring impact.

What We Expect From You

  • Proven experience in Employer Branding, Talent Marketing, or Communications, preferably in tech-driven industries.

  • Deep understanding of tech talent motivations and how top-tier companies communicate their employer brand.

  • Strong storytelling ability, with experience in content creation, employer branding campaigns, and community engagement.

  • Experience managing LinkedIn, Glassdoor, and other employer review platforms.

  • Data-driven mindset: ability to measure, track, and report on branding efforts and adjust based on insights.

  • Familiarity with open-source initiatives, tech blogging, and developer-focused branding is a plus.

  • Experience within the iGaming industry on building a strong Employer Brand is a great advantage.

What We Offer

  • Competitive salary with quarterly bonuses (30-100% of a monthly salary based on team results).

  • Remote or hybrid work model in hub locations.

  • The opportunity to shape Playson’s global employer brand and attract top-tier talent.

  • A high-growth, high-impact role with ownership over the employer brand strategy.

  • The chance to work with industry leaders and shape how Playson is perceived worldwide.

Join us! 🙌

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