Job description
Manager, Event Marketing
Location: NYC, NY or Remote
Reporting to: VP, Event Marketing
We are looking for an experienced Event Marketing Manager to join the CyberRisk Alliance’s (CRA) Enterprise Marketing team, an entrepreneurial team focused on building and elevating a portfolio of cybersecurity conferences and events. This full-time position will report directly to the Director, Event Marketing and will collaborate with other teams across CRA, including content, editorial, enterprise marketing, event operations, audience, sales, customer success, and more.
This role will be instrumental in driving the event marketing team’s primary objective – to increase attendance at CRA conferences, as well as support CRA in engaging its core audience with strategic content marketing initiatives.
Primary Job Responsibilities:
- Collaborate closely with the Director of Event Marketing and other marketers to devise and implement integrated marketing strategies for plansfor national events, including the development of marketing briefs outlining key event details including value proposition, audience profiles and attendee demographics
- Develop comprehensive event marketing strategies in collaboration with the marketing team, focusing on email promotion, registration page creation, website development, social media management, social advocacy platforms, automated communication, and telemarketing initiatives
- Coordinate the creation and execution of email campaigns to promote events, including crafting compelling copy, designing visually appealing templates, segmenting target audiences, and analyzing campaign performance.
- Ensure timely completion of all marketing deliverable as per the prescribed event timeline
- Design and optimize registration pages for events, ensuring user-friendliness, clear callsto-action, and seamless integration with registration platforms
- Oversee the creation and maintenance of event websites, ensuring they reflect the event’s brand identity, provide essential information, and facilitate registration and engagement.
- Utilize social advocacy platforms to mobilize attendees, speakers, and partners to amplify event messaging and increase reach.
- Implement automated communication workflows to streamline event promotion, registration confirmation, reminders, and post-event follow-ups, leveraging marketing automation tools
- Generate and distribute discount codes to incentivize registration and drive attendance, tracking usage, effectiveness and CPA
- Utilize basic design skills in Canva or similar tools to create promotional materials, including social media graphics, event banners, and email visuals
- Develop and execute telemarketing campaigns to reach out to potential attendees, nurture leads, and drive registration, maintaining a professional and persuasive approach
Qualifications:
- Bachelor’s Degree in marketing, communications or related field
- Proven experience in event marketing, driving both attendance and sponsorship leads
- Proficiency in marketing automation platforms and email marketing tools, Marketo preferred.
- Excellent copywriting and project management skills
- Excellent communication and interpersonal skills, with the ability to craft compelling messaging and engage with diverse audiences.
- Familiarity with basic graphic design tools, Canva preferred.
- Detail-oriented with strong organizational and project management skills
- Capacity to handle multiple tasks concurrently and work under stringent deadlines, particularly during peak event seasons
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment
- Prior experience in event registration platforms is a plus, Swoogo is preferred.
- Willingness to travel for events as required, up to 10% of the time
- Familiarity with or a strong interest in learning about the information security industry
- Demonstrated interest or experience in leveraging AI technologies to drive innovation, efficiency, and value creation.
- Ability to adapt to a fast-paced environment and stay updated on industry trends and advancements in AI technology
Job Information (NYC)
For individuals assigned and/or hired to work in New York City, CRA is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes into account numerous factors that are considered in making compensation decisions including but not limited to a candidates’ qualifications, skills, competencies, experience and location. A reasonable estimate of the current range is $70,000 to $75,000, which does not include other compensation benefits package.
Equal Employment Opportunity
CyberRisk Alliance is committed to equal employment and advancement opportunity for all employees and candidates for employment without regard to race, color, ancestry, national origin, religious creed, gender, physical or mental disability, veteran status, sexual orientation, age, or marital status in accordance with the applicable laws and regulations.
About CyberRisk Alliance
CyberRisk Alliance (CRA) is a business intelligence company serving the high growth, rapidly evolving cybersecurity community with a diversified portfolio of services that inform, educate, build community, and inspire an efficient marketplace. Our trusted information leverages a unique network of journalists, analysts and influencers, policymakers, and practitioners. CRA’s brands include SC Media, Security Weekly, ChannelE2E, MSSP Alert, InfoSec World, Identiverse, Cybersecurity Collaboration Forum, its research unit CRA Business Intelligence, the peer-to-peer CISO membership network, Cybersecurity Collaborative, and now, the Official Cyber Security Summit and TECHEXPO Top Secret. More information is available here: cyberriskalliance.com.
