Job description
Location: US, Remote (East Coast Preferred)
Compensation: Transparency is paramount in our compensation structure. Total compensation for this role is market competitive, offering a base salary range of $100,000-$113,000, with an annual target bonus.
About the Role
We’re looking for a Field Marketing Manager to lead the charge in driving awareness, engagement, and pipeline through high-impact events and webinars. This role is perfect for a hands-on marketer who excels in execution, collaboration, and operational detail. You’ll work closely with Sales, Content, Product Marketing, and Campaign Managers to bring strategic events and webinars to life.
You will
Event Marketing & Execution
Evaluate, recommend, and select relevant trade shows, conferences, and third-party events aligned with go-to-market strategy.
Manage end-to-end execution of field marketing initiatives; owning logistics such as booth design, swag, staffing, lead capture, venue coordination, and vendor relationships.
Partner with external organizers and internal stakeholders to ensure flawless representation of the brand and maximize ROI.
Track event metrics and lead performance; compile data for post-event reporting and insights.
Collaborate with campaign managers to promote events pre- and post-show, and ensure alignment with broader marketing objectives.
Webinar Program Management
Own and execute the full lifecycle of external and internal webinars from planning and scheduling to promotion, execution, and follow-up.
Coordinate cross-functionally with the content team, product marketing, sales, and other stakeholders to align messaging, presenters, and audience targeting.
Manage webinar platforms and ensure a seamless attendee experience, including tech setup, rehearsals, and live facilitation.
Upload, tag, and manage all related data (registrations, attendance, engagement) in marketing and CRM systems for accurate reporting and analysis.
Collaborate with campaign managers to amplify webinars as part of integrated marketing efforts.
Cross-Functional Collaboration
Act as the key point of contact for field marketing and webinars within the demand generation team.
Ensure strong alignment with sales and marketing stakeholders to deliver value through events and webinars.
Work closely with sales reps, sales leaders, and the broader sales department to ensure field programs support territory goals, pipeline creation, and revenue impact.
Support go-to-market (GTM) campaigns and initiatives in collaboration with cross-functional teams, ensuring field marketing contributes to overall campaign success.
Support the go-to-market team by sharing market feedback and performance insights to improve future initiatives.
Maintain a high standard of execution - on time, on budget, and on brand.
You have
5+ years of experience in field marketing and event execution, ideally in a B2B SaaS or startup environment
Strong project management skills with a sharp attention to detail
Experience managing virtual events and webinars on platforms like ON24, Zoom, or similar
Familiarity with marketing and sales tools such as HubSpot, Salesforce, Tableau, etc.
Strong communication and collaboration skills
Proven ability to juggle multiple projects in a fast-paced, high-growth environment
Nice to have
Experience supporting sales enablement or account-based field initiatives
Background in webinar content development or moderator experience
A creative eye for event branding and experiential marketing
Snappy is the award-winning, all-in-one gifting company that spreads joy, shares gratitude, and takes the guesswork out of gifting.
Founded in 2015, Snappy was named one of Inc.’s fastest-growing companies in the Northeast in 2021, 2022, and 2023. Snappy is the trusted gifting and swag partner to over 43% of Fortune 100 companies as well as thousands of individuals who use Snappy for personal gifting. Snappy has sent more than five million gifts worldwide.
Snappy thrives on connecting people and cultivating meaningful relationships through the power of gratitude and gifting. Our recipient-picks experience ensures gift-givers send the perfect gift every time, for everyone, on every occasion.Snappy has been featured on Fortune’s “Best Small & Medium Workplaces,” “Best Workplace for Millennials,” and “Best Workplace in Tech” lists.
We’ve seen firsthand that our unique product and brand experience boosts employee morale, improves performance, and (most importantly!) spreads joy, so, of course, we practice what we preach! Here at Snappy, we believe wholeheartedly in building a culture of appreciation, dedication, and fun. We offer benefits and perks to our employees including but not limited to: Free healthcare, including vision and dental, generous 401k match, flexible PTO, paid family leave, Snappy Summer Fridays (which we enjoy year-round!) and Snappy gifts for employee recognition and appreciation.
Snappy’s stance on diversity, equity and inclusion, its active focus on give-back programs, and its fundamental mission to spread joy through the power of gifting all lead the way in unlocking the power of human kindness at work.
Information collected and processed as part of your Snappy hiring process, including as part of your Snappy career profile and in any job applications you choose to submit, is subject to Snappy’s California Privacy Notice for Staff Members and Job Applicants
