Job description
Field Marketing Specialist
As a Field Marketing Specialist, you will be responsible for developing and executing localized marketing strategies that drive both new business pipeline and customer expansion. This role requires a marketer with expertise in B2B SaaS to create field marketing campaigns and execute innovative events. You will adapt global programs to fit the specific needs of the North American market, while partnering with sales and regional teams to pioneer new approaches for driving growth.
Responsibilities
- Build and manage marketing campaigns that create new opportunities, engage prospects, and advance pipeline opportunities to support revenue growth.
- Implement and manage marketing activities such as virtual events, roadshows, ABM campaigns, and lead generation initiatives, ensuring delivery on time and within budget.
- Collaborate cross-functionally with marketing, creative, brand, and sales teams to align and deliver impactful campaigns and initiatives.
- Collaborate with Sales, Partner Marketing, and Regional Partner Sales Managers to drive new logo acquisition through channel partners.
- Pilot new marketing strategies to enhance pipeline growth, improve efficiency, and meet evolving business needs.
- Manage the allocated budget for field marketing activities, ensuring optimal ROI and cost-effectiveness.
- Utilize marketing analytics and reporting tools to measure the success of field marketing initiatives, providing regular updates to the marketing and leadership teams.
Required Qualifications and Skills
- 5+ years of B2B SaaS Field Marketing experience, with a proven track record of driving pipeline growth in North America.
- Ability to adapt to the dynamic nature of a growth company and its evolving priorities.
- Problem-solving and analytical skills, using data to measure and optimize campaign performance.
- Expertise in managing marketing budgets.
- Experience in marketing platforms such as Salesforce, Marketo, and 6Sense, as well as G-suite, Slack, and other communication tools.
About Us
Sumo Logic, Inc. empowers the people who power modern, digital business. Sumo Logic enables customers to deliver reliable and secure cloud-native applications through its Sumo Logic SaaS Analytics Log Platform, which helps practitioners and developers ensure application reliability, secure and protect against modern security threats, and gain insights into their cloud infrastructures. Customers worldwide rely on Sumo Logic to get powerful real-time analytics and insights across observability and security solutions for their cloud-native applications. For more information, visit www.sumologic.com.
Sumo Logic Privacy Policy. Employees will be responsible for complying with applicable federal privacy laws and regulations, as well as organizational policies related to data protection.
The expected annual base salary range for this position is $84,000 - $113,000. Compensation varies based on a variety of factors which include (but aren’t limited to) role level, skills and competencies, qualifications, knowledge, location, and experience. In addition to base pay, certain roles are eligible to participate in our bonus or commission plans, as well as our benefits offerings, and equity awards.
Must be authorized to work in the United States at time of hire and for duration of employment. At this time, we are not able to offer nonimmigrant visa sponsorship for this position.
