Job description
Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.
Join us at Karo Healthcare on our exciting journey. We’re currently looking for a Global Marketing Manager & Squad Lead for our office in London.
What’s in it for you?
Make your mark in a hands-on, high-impact role with full global ownership.
Drive growth across iconic brands in a fast-paced, entrepreneurial environment.
Work at the intersection of strategic marketing and execution, with visibility, autonomy, and international exposure.
What you’ll be doing
Build the global 1-3 year brand growth plan and drive the performance in line with this plan, in collaboration with the markets.
Create the global brand growth model, producing all hero brand assets and guidelines. This includes:
Strong articulation of a winning brand purpose, with differentiated claims and a strong visual brand language.
A winning digital-first communications plan, covering always-on and campaign needs. Including an ecosystem of hero content (primarily for digital channels) to win the moments that matter on the path to purchase.
Digital-first media guidelines for local execution
Innovation pipeline, in line with the required rate and pace to win in the market. Including new products, line extensions, upgrades and price/pack/channel solutions to maximise physical availability, especially in E-Commerce.
Executional guidelines, including pricing and promo guidelines.
Partner with the brand’s design markets to design and deploy a winning, insight-driven and highly competitive programme, also providing thought-leadership on winning local amplification and activation plans, especially in digital.
Partner with other internal functions and external agencies to lead creation and delivery of best in class plans, programmes, initiatives and activities, delivered fast to win in the market.
Analyse global and local brand performance, identifying drivers (to double-down on,) drainers (to fix,) quickly driving corrective action. Share best practice across markets
Identify opportunities and deliver appropriate Geo-Expansion for the brand
Proven track record of successful brand building and P&L management in competitive categories; growing sales, margin, share and equity. Experience on a variety of brands & categories across European markets, ideally in both in-market and above-country marketing roles.
Ability to strongly contribute to brand planning – at a local and global level.
Experience in developing and executing new growth-driving creative ideas and initiatives, derived from powerful data-driven insight.
Leadership capability in the development and delivery of successful integrated digital campaigns in collaboration with external agencies, as part of broader connections plans and based on performance tracking.
Demonstrated capability creating fit-for purpose brand programmes and implementing them consistently across touchpoints and markets.
Demonstrated ability to develop and execute winning innovation and new price/pack/channel range solutions, including flawless delivery of global launches.
Highly skilled in delivering brand performance and leading complex cross-functional initiatives with successful outcomes, within a remote matrix organisation.
Strong commercial acumen with experience in P&L leadership/budget management, pricing and COGs strategy development.
Highly analytical with a data-driven, performance approach.
Private Healthcare Plan
Pension Plans
Life Assurance
Work From Home
Training & Development
Opportunity to create, grow, and encourage
Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
Flexible schedule and life work balance
Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
Very positive work environment in a dynamic, international, and motivated team
Start-up spirit while being a part of the large international organization with strong values
Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.
