Job description
Location: Remote
Work Shift: Australia (AEST)
Working Hours: Full-time/40 hours per week
Job Description:
We’re looking for a visually-driven Graphic Designer to create high-performing static ad content for Meta, alongside other digital and email assets. You’ll work primarily with our existing image library, selecting and editing visuals to meet campaign goals, and clearly briefing any new imagery needed. You’ll also edit email templates in line with our brand guidelines, ensuring every touchpoint feels consistent and premium. This role requires high output and strong execution skills — you’ll need to move quickly, work efficiently, and consistently deliver creative that meets performance goals.
Key Responsibilities:
Static Ad Content Creation (Meta Focus)
- Design and produce high-performing static ads for Meta using Figma).
- Leverage existing imagery from our asset library or clearly brief in new imagery as needed.
- Embed and test multiple messaging variations within creative to identify winning angles.
- Adapt creative for different placements, formats, and audience segments.
- Build EDMs in Klaviyo (or similar), focusing on layout, visuals, and design that boosts engagement and conversions.
Creative Testing & Iteration
- Use performance insights from our agency, Meta, Klaviyo, and other platforms to guide creative direction.
- Rapidly produce and deploy creative variations for testing.
- Document winning visuals and messaging to be repurposed in other formats.
- Suggest new angles, concepts, and formats proactively based on results and trends.
Brand Consistency & Asset Management
- Ensure all creative adheres to brand guidelines and visual standards.
- Maintain and organize shared creative files for easy access by the wider team.
- Update content templates as needed to reflect current campaigns and priorities.
Collaboration & Workflow Efficiency
- Work closely with the marketing team and performance agency to align on campaign goals and creative strategy.
- Balance feedback-driven changes with proactive creative proposals.
- Manage multiple projects simultaneously, meeting tight deadlines without compromising quality.
#LI-JV1
- Proven experience creating content for beauty, personal care, fashion, or lifestyle brands, supported by a comprehensive portfolio.
- High proficiency in Figma for designing advertisements, Electronic Direct Mail (EDM) layouts, and content templates.
- Proficiency in Adobe InDesign, complemented by a working knowledge of Adobe Photoshop for asset editing and retouching.
- Demonstrated experience designing and building EDMs (ideally in Klaviyo), with a strong understanding of visual flow, layout, and strategic CTA placement.
- A keen eye for detail and aesthetics, ensuring all work is sharp, aligned, and engaging.
- Creative storytelling ability that consistently aligns with and elevates brand identity.
- A highly organized and proactive mindset, with the proven ability to manage multiple projects and deadlines effectively.
Nice-to-Have:
- Experience in a premium DTC environment.
- A genuine interest in beauty, fashion, and/or performance marketing.
