Summary
The job is for a CRM and Loyalty executive at Love, Bonito, a digital-first womenswear brand. The role involves executing CRM and Loyalty efforts, supporting the team in loyalty initiatives, increasing and managing rewards assortment, and driving campaign strategy to execution.
Requirements
- Strong project management, multitasking and execution abilities
- A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!
- A genuine interest in fashion and general female consumer products
- Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We’re Better Together!
Responsibilities
- Support with rewards sourcing and production for our LBCommunity+ loyalty programme, inclusive of setting up rewards on e-commerce backend
- Support the team with execution of lifecycle campaigns and tactics across communication channels, including setting up email campaigns and onsite communication touchpoints
- Assess campaign effectiveness by preparing tracking reports and analyzing results
- Support and participate in end-to-end campaign strategy to execution, including creation of promotional codes
- Heavy involvement in content creation - Liaise and manage timelines with graphic design and copywriting team to create campaign deliverables
- Perform day-to-day operational, admin and system support, such as vendor liaison and data reconciliation
- Drive the execution of marketing campaigns, initiatives and events by collaborating with internal and external stakeholders
Preferred Qualifications
Experience in loyalty program and/or events planning will be advantageous
Benefits
- Market level internship salary and benefits provided
- A dynamic, no corporate-BS environment to learn and grow
