Job description
Job Title: Performance Marketing Strategist
Location: Remote
Work Shift: 4AM–8AM PT overlap; rest can be async
Working Hours: Full-time (40 hours per week); please note that reduced hours will be in effect from May 15 to July 15.
Job Description:
We’re on the hunt for a sharp, data-driven Performance Marketing Strategist who lives and breathes Meta Ads. If you’ve successfully managed $100K+/month in Meta spend and are excited to play a broader role across growth and creative strategy, keep reading.
This is a rare opportunity to join a small, fast-moving team as our first full-time hire. You’ll work directly with both founders and have a major hand in shaping how we approach creative testing, ad performance, and growth across paid and owned channels.
We’re looking for someone who is not only a performance marketer but also a strategic thinker and creative collaborator. You should be proactive, curious, and excited to help build something from the ground up.
You’ll be ideating concepts, writing ad scripts, overseeing content production, and analyzing what’s working to inform what we do next. If you’re someone who thrives in ownership-heavy roles and loves combining data with creativity, you’ll fit right in.
Key Responsibilities:
Own and manage Meta (Facebook/Instagram) ad strategy, budgets, and performance
Design and run creative tests - identify opportunities, analyze data, and optimize accordingly
Write engaging ad copy, headlines, text overlays, and scripts that drive conversions
Build and maintain a creative testing pipeline: concepts, briefs, timelines, learnings, and tagging systems
Lead and manage our Creator Partner Program: engage with creators, negotiate contracts, and coordinate the timing and delivery of assets
Translate performance data into clear next steps to continually improve ad results
Collaborate closely with our founders and (soon-to-be-hired) editor to align creative and performance goals
Lend a hand on email/SMS with occasional light copywriting or creative direction
Help develop and refine our growth playbook as the company scales
Proven experience managing Meta ad accounts with $100K+ in monthly spend
Strong understanding of what drives success in DTC; experience with e-commerce brands is a plus
Sharp copy instincts; you can write thumb-stopping ad scripts and know when to trust AI (and when not to)
- Highly organized, proactive, and self-directed; you take initiative and solve problems independently
- Naturally curious with a bias toward action; you enjoy learning, iterating, and improving
- Bonus: experience working with wellness, lifestyle, or sustainability-focused DTC brands
Nice-to-have:
- Email (Klaviyo) or SMS (Postscript) experience (we’ll train and support you there)
- Experience using Notion, CapCut, and ChatGPT
Tools We Use:
- Meta Ads Manager
- ChatGPT
- Google Sheets / Notion
- Icon / Capcut / Canva
