Job description
Growth Marketing Manager
Your mission: own and grow SiteCare’s pipeline of Sales Qualified Leads (SQLs). You’ll bring a fresh perspective, take big swings, and refuse “the way we’ve always done it” if there’s a faster path to qualified demand. Channels are tools in your arsenal, not your primary focus.
This is a rare chance to scale one of the premier brands in the WordPress space. SiteCare earns phenomenal client satisfaction scores and loyalty, and your job is to turn that hard-won trust into category-defining growth: amplify what customers already love, package it with bold positioning, and put it in front of more of the right buyers.
You’ll collaborate closely with Sales, Account Management, and Leadership to align on our ICP and SQL definition, then test, learn, and scale what works.
Primary Objective
Increase monthly SQL volume and pipeline value for SiteCare, while maintaining or improving lead quality.
What You’ll Do
- Own the SQL number: define SQL criteria with Sales, set monthly targets, and report progress/insights clearly. Don’t hide behind percentages, but showcase actual results with real numbers.
- Build & run experiments: ideate, prioritize, and execute cross-channel tests (paid, SEO/content, partnerships, email/lifecycle, conversion, brand, PR) with a rapid learning cadence.
- Paid acquisition (as a lever): plan, launch, and optimize in Google Ads, LinkedIn, Meta, and Microsoft Advertising with a cost-per-SQL mindset.
- Website & conversion: ship and iterate WordPress landing pages, forms (Gravity Forms), and on-site experiments (copy, offers, UX) to raise visitors to MQL to SQL conversion.
- SEO & content for demand: perform technical SEO audits, on-page improvements, and content that targets problems our ICP actually searches, measured by SQLs, not just rankings.
- Lifecycle & nurture: build email/drip, speed-to-lead routing, and remarketing that move prospects from hand-raise to qualified conversation.
- Attribution & analytics: maintain tracking in GA4, GTM, Meta Pixel, and custom events; build dashboards that explain what’s driving SQLs and revenue.
- Budget & forecasting: model spend, set CPA/ROAS and cost-per-SQL targets, and reallocate budget toward winning plays.
- Share the playbook: document processes, wins, and losses so the team levels up.
Success Indicators
- SQLs: sustained month-over-month growth in qualified, Sales-accepted SQLs.
- Pipeline & efficiency: pipeline $ generated, cost-per-SQL, CAC payback period, and win-rate/velocity improvements.
- Experiment velocity: number of meaningful tests per month and % that reach statistical confidence/learnings.
- Funnel health: rising visitors to MQL to SQL conversion and improved speed-to-lead.
- Clarity: simple, actionable reporting delivered on time; shared understanding of what to scale/stop.
Must-Have Experience
- 5+ years in B2B growth/demand gen for services (not just products) with direct ownership of SQL or pipeline targets.
- Proven record hitting cost-per-SQL, pipeline, or ROAS goals (please be ready to share brief case studies).
- Hands-on with Google Ads, LinkedIn Campaign Manager, Meta Ads, GA4, GTM, and Ahrefs.
- Comfortable in WordPress (launching/editing landing pages) and Gravity Forms.
- Strong command of attribution models, funnel metrics, and experiment design (A/B and holdout tests).
- Advanced spreadsheet chops for analysis and forecasting; clear written and verbal communication for non-technical audiences.
Nice to Have
- Experience with growth/demand gen in the digital agency or WordPress space
- Compelling ad copywriting/creative for multi-channel campaigns.
- CRO/testing experience (Optimizely, VWO) and UX tools (Microsoft Clarity, Hotjar).
- Familiarity with Apollo CRM
- Experience with webinars, co-marketing/partnerships, PR, or community plays.
- Facebook Blueprint or LinkedIn Marketing Labs certification.
Your First 90 Days (How we’ll work together)
- Days 0–30: Align on ICP and SQL definition; audit funnels, tracking, and messaging; ship 3–5 quick win tests; baseline the SQL number and cost.
- Days 31–60: Double down on early winners; launch 1–2 “big swing” campaigns; publish a weekly growth report and a living roadmap.
- Days 61–90: Scale proven channels; harden reporting; propose next-quarter budget tied to forecasted SQLs and pipeline.
Logistics
- Full-time, remote within US time zones
- Reports to the Chief of Staff
- Occasional video meetings with clients and internal teams
Why you’ll love working at SiteCare
We invest in our team’s success and well-being, offering:
- Competitive Salary: Market-related compensation tailored to your experience.
- Remote Work Flexibility: Work from anywhere with a fast internet connection.
- Profit Sharing: Quarterly profit distributions to reward your contributions.
- Tech Stipend: $2,000 upon hire and a $2,000 refresh every two years.
- Professional Growth: Quarterly development opportunities to sharpen your skills and grow your career.
