Job description
Working At Bitso
We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.
To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.
Your Purpose
At Bitso Business, we are redefining how companies move money globally. Our stablecoin-powered financial solutions empower enterprises across Latin America and beyond to access faster, more affordable, and more transparent payments. We’re looking for a Marketing Growth Specialist to help scale our B2B marketing efforts, combining expertise in enterprise marketing, CRM optimization, and full-funnel growth strategies.
Reports To
Head of Growth & Marketing
Who You Are
- Located in LATAM with preference in Mexico, Colombia, Brazil and Argetina.
- 5-8 years of experience in B2B growth marketing, CRM management, and/or enterprise marketing, preferably within fintech, payments, or crypto sectors.
- Proficiency in HubSpot (required); familiarity with lead scoring models, CRM workflows, and database management.
- Strong background in designing and managing paid media and lead generation campaigns.
- Analytical, data-driven mindset with the ability to translate insights into action.
- Experience with tools like Sales Navigator, Apollo, Meet Alfred, or similar
- Experience collaborating cross-functionally with Sales, Customer Success, Product Marketing, and external partners.
- Ability to manage multiple projects independently in a fast-paced, high-growth environment.
- Excellent verbal and written communication skills in English (Spanish is a plus).
- Highly desired: experience working with ABM tools or techniques.
What You Will Do
Marketing Automation & CRM (HubSpot)
- Own and optimize HubSpot, ensuring seamless data flow between marketing and sales systems.
- Build and refine lead scoring models to prioritize high-intent prospects and improve handoff quality.
- Manage email marketing automation workflows, including nurture sequences, re-engagement campaigns, and onboarding series.Maintain clean, structured, and compliant data management to enable accurate reporting and decision-making.
Sales Process & Conversion Optimization
- Analyze conversion rates at every stage of the sales funnel to identify bottlenecks and opportunities.
- Partner with Sales teams to improve the lead handoff process, ensuring the highest quality leads are prioritized.
- Develop and execute ABM (Account-Based Marketing) campaigns, creating personalized, multi-channel engagement strategies for high-value enterprise accounts.
- Customer Lifecycle Management (CLM) & Retention Campaigns
- Design and implement multi-touch campaigns that guide prospects through the funnel to conversion.
- Create upsell and cross-sell strategies to increase revenue from existing enterprise customers.
- Collaborate with Customer Success teams to improve engagement, retention, and reduce churn.
Paid Media & Demand Generation
- Plan and manage paid acquisition campaigns (LinkedIn Ads, Google Ads, and other industry-specific channels) focused on driving high-quality leads.
- Collaborate with internal teams or external agencies to optimize media spend and maximize ROI.
- Continuously run A/B tests to enhance ad performance, targeting, and messaging effectiveness.
Continuos Optimization
- Lead on-page SEO strategy (keywords, meta descriptions, technical audits) to improve Bitso Business’s organic visibility.
- Monitor website performance metrics (traffic, bounce rate, engagement, conversions) and propose optimizations.
- Develop A/B tests and user journey experiments to improve landing page conversion rates.
- Work with design and content teams to continuously refine website UX for lead generation goals.
Reporting & Analytics
- Track, analyze, and report on key growth metrics, including CAC (Customer Acquisition Cost), LTV (Lifetime Value), MQL-to-SQL conversion rates, and pipeline velocity.
- Build and maintain dashboards to provide real-time insights into marketing and sales performance.
- Use data-driven insights to optimize messaging, targeting strategies, campaign performance, and sales enablement initiatives.
Research in Diversity, Equity, and Inclusion suggests that individuals may hesitate to apply for jobs if they do not meet all the listed criteria. At Bitso, we value diversity and your unique strengths could be just what we’re looking for. If this role excites you but you don’t match every point in the description, we still want to hear from you.
Who We Are
With over 9 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products.
When we hire people for our team, we specifically test for the following traits in addition to our cultural values:
Mission-Driven: We seek individuals who are passionate about crypto and Bitso’s mission and resilient in facing industry challenges
High Sense of Urgency: We prioritize candidates who demonstrate a high sense of urgency and responsibility.
Exceptional Hard Skills: We seek individuals who possess exceptional skills in their respective fields, with no room for mediocrity.
Self-Management: We look for individuals who can independently manage their work, career, and professional development.
Compensation & Benefits
At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products.
So for those willing to commit, adapt and pioneer the most important change of the century we offer:
- Me Time program, including unlimited paid time off.
- Remote-first work environment.
- Employee Stock Option program.
- Zero trading fees through our Bitso Alpha app.
- Extended Family Leave Policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave.
- Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina.
- Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more.
Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive!
- These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
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