Head of CRM

Job description

Company Description

At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.

Learn more about our products here: pro.doctoralia.es

Why join us?

📊 Real impact – We help doctors help patients. Your work truly makes a difference.

📈 At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.

💰 Pre-IPO & growing – We’re backed by leading VC funds including One Peak Partners, Goldman Sachs Asset Management, and Point Nine Capital, raising a total of approx. €400m to date. Now, we’re focused on profitability and IPO preparation. It’s an exciting time to join us.

✨ Shape the future, sustain growth – Make a difference now *and* build for long-term success.

Job Description

As the Head of CRM (Salesforce), you will play a pivotal role in leading the strategic vision and optimization of Salesforce to serve as a key enabler of business growth. Additionally, you will oversee system integrations, reporting, change management. and the development of a high-performing CRM team. This position requires a blend of technical expertise, cross-functional collaboration and leadership to drive process efficiency, data integrity, and automation.

How will you make an impact?

• CRM Strategy & Leadership: Define and implement the long-term Salesforce strategy to support GTM teams in driving efficiency, automation, and data-driven decision-making.
• Salesforce Optimization: Lead the architecture, customization, and enhancement of Salesforce, ensuring alignment with global sales, customer success, and operations processes.
• Cross-functional Collaboration: Partner with sales, customer success, marketing, finance, and product teams to standardize CRM workflows, ensuring seamless execution across 13 countries.
• Global Process Standardization: Establish best practices for lead management, sales pipeline tracking, customer onboarding, retention, and expansion processes in Salesforce.
• CRM Governance & Data Integrity: Develop and enforce governance policies for data quality, security, and compliance while ensuring integration with external tools such as HubSpot, Outreach, Demodesk, and Talkdesk.
• Implementation & Change Management: Oversee the global Salesforce migration, ensuring structured rollout, stakeholder engagement, training, and adoption across multiple markets.
• Reporting & Leadership Visibility: Define and implement key performance indicators (KPIs) and dashboards to provide real-time insights into sales and CS operations, improving leadership decision-making.
• Technical Oversight & Scalability: Manage CRM system configurations, integrations, automation (Flows, Approval Processes), and API-based connections to enhance efficiency and scalability.
• Team Leadership & Development: Lead and mentor the SalesForce  team, fostering a culture of continuous learning, best practices adoption, and innovation.
• Vendor & Budget Management: Oversee Salesforce-related vendor relationships, contract negotiations, and budget allocation for Salesforce and connected tools.

Qualifications

What will help you thrive?

• Expertise in Salesforce: Proven experience managing large-scale Salesforce implementations, preferably in a SaaS or multi-market business environment.
• Leadership Experience: Strong managerial background with experience leading technical and cross-functional teams.
• Global CRM Strategy: Ability to standardize processes while balancing regional market needs, ensuring efficiency across diverse GTM teams.
• Technical Knowledge: Hands-on experience with Salesforce Sales & Service Cloud, automation (Flows, Process Builder), integrations (APIs, middleware, GIT / GitHub), and data management.
• Analytical & Problem-Solving Skills: Strong data-driven mindset, capable of identifying trends, optimizing processes, and improving CRM efficiency.
• Stakeholder Management: Ability to influence and align executive leadership, regional sales/CS teams, and operational stakeholders on CRM strategy and execution.
• Project Management Expertise: Experience leading complex CRM migration projects, managing timelines, resources, and risks effectively.
• Salesforce Certifications (Preferred): Salesforce Administrator, Salesforce Advanced Administrator, or Salesforce Architect certifications are highly desirable.
• Knowledge of Connected Tools: Familiarity with HubSpot, Outreach, Demodesk, Talkdesk, and other sales/customer success tools integrated with Salesforce.
• Adaptability & Resilience: Ability to work in a fast-paced, high-stake environment, managing multiple stakeholders and competing priorities.
• Fluent in spoken and written English.

Location: We can hire remotely in Europe

Additional Information

What to Expect from Our Hiring Process

We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):

1️⃣ Intro Chat– A first call with our Talent Partner Giuliana to explore mutual fit around relevant skills, value alignment, and motivation.

2️⃣ Hiring Manager Interview – A deeper dive into your experience and aspirations with your future manager Dawid Pietrolaj (Head of CRM & Payments), who you’ll be reporting to in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.

3️⃣ Business Case – Dedicated prep time to showcase your problem-solving and strategic thinking, followed by a collaborative session with the hiring manager and team to walk through your findings together.

4️⃣ References & Offer!

Why You’ll Love It Here

💙 Global Benefits – No matter where you are, you’ll have access to:

• Healthcare insurance – so you can focus on what matters.
• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
• ESOP (Employee Stock Ownership Plan) after 6 months with us—because we believe in sharing our success!

📍 Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.

🚀 Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.

🌎 A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.

⏳ Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You’re welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.

Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.

What We Believe In

At Docplanner, our values guide everything we do:

📊 Focus on results – we’re here to make an impact.

🧠 Think like an owner – take responsibility, drive outcomes.

✂️ Keep it simple, keep it lean – smart solutions over complexity.

🔊 Be respectful and radically honest – openness builds trust.

📚 Learn and be curious – growth is part of the job.

Don’t just take our word for it—check out our Glassdoor to hear what our people say!

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We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.