Job description
Role Overview
We’re looking for a passionate and data-driven Head of Product Marketingto help shape the narrative and go-to-market strategy for our products. You’ll play a pivotal role in introducing our products to the world, and building a strong community, brand and userbase for them. This role requires a deep understanding of crypto trends, user behavior, and the ability to translate complex features into clear, compelling messaging.
Responsibilities
Brand: Review, develop, and manage brand identity and strategy for Anagram
Comms: Manage comms for Anagram holding company, as well as for products that Anagram launches
Go-to-Market (GTM): Plan and execute GTM strategies for new products Anagram builds
Positioning & Messaging: Develop compelling positioning, and value propositions for different audiences (e.g., developers, retail users, institutions).
Content & Collateral: Take ownership of creating core marketing assets including product explainers, website copy, one-pagers, blog posts, X posts, and presentations.
Cross-functional Collaboration: Collaborate with the Build Team to ensure alignment on key initiatives.
Analytics & Optimization: Track performance of product marketing campaigns and optimize for reach, engagement, and conversion.
Requirements
Diverse and generalist skill set focused on product marketing - with ability to manage broader marketing, comms, and brand
3+ years of product marketing experience ideally at a crypto-native company.
Deep understanding of the crypto technology, and ecosystems, with personal or professional experience using crypto-native products. Strong grasp on the unique nature of Product Marketing in the crypto industry.
Experience working across the full marketing funnel — from awareness to retention.
Familiarity with community platforms (e.g., Discord, Telegram, X/Twitter).
Strong storytelling and copywriting skills with an eye for detail.
Self-starter who thrives in fast-paced, remote environments.
Ability to work on multiple different products in parallel.
Why Join Anagram?
Innovation at the Forefront: Work on a product that is breaking new ground in the crypto/DeFi space, with challenges and opportunities that are truly one-of-a-kind.
Comprehensive Exposure: Gain hands-on experience with every layer of the crypto/DeFi stack, from infrastructure to UX.
Dynamic Team Environment: Be part of a team that values radical thinking, open-mindedness, and relentless pursuit of excellence in a fun and collaborative environment.
