Job description
Zero Overview
Zero is a creative studio founded in NYC. We have offices in New York, Milwaukee, Los Angeles as well as working virtually across the world. Our intention is to create an environment where multidisciplinary teams can solve problems for progressive and contemporary brands. We aim to constantly re-evaluate what it’s like to work with a studio and provide a high degree of value and service to our clients and our team.
Our studio seeks an individual with a diverse creative background and the ability to operate with a wide array of personalities (both internally and client-side). We believe that process is at the center of our success - and are continually seeking to evolve ours to get the most out of each engagement. The unique and complex problems that face our clients call for fresh and strategic thinkers.
Position Overview
As a Junior Copywriter,your primary focus is to hone your craft while developing thoughtful, original ideas and copy that are on strategy.
You will conceptualize the emotional “why” behind brands and how to express it across all creative mediums. Your specialty is written and verbal communication, but it’s imperative to think beyond your medium, developing a brand voice that is extendable across disciplines. Develop the persona, set the voice and tone, and provide thoughtful copy explorations that are actionable against brand goals, reflective of the target audience, and culturally aware.
From naming to marketing email subject lines, social copy and global ad campaigns, you’re responsible for developing copy that speaks the brand’s language and offers a fresh new perspective within the brand’s industry. Whether developing the brand tone or working within a set of established guidelines, you are able to plug into the brand mindset and articulate it. Impeccable attention to detail, understanding and skill as it relates to grammar and spelling are required. Ability to modulate your voice to fit a variety of personas/brands is a must.
With a focus on the digital landscape and specifically social media, you are required to stay up to date on fast-moving trend cycles and culturally relevant topics to understand what will resonate for brands online to be successful in this role. You are someone who has a natural affinity and passion for the internet and will be a person who consistently brings this awareness and thinking to the team at large.
You’ll be expected to approach the day-to-day with a positive, solutions-oriented mindset. We believe the traits of kindness, respect, and empathy are vital to the role, and a high degree of collaboration and entrepreneurial thinking will be keys to success.
Roles & Responsibilities
Social Media Copywriting
You will participate in strategy, planning, and creative execution including the following:
Strategic Collaboration
- Contribute to the social media discovery phase through market research, audience interviews, and any additional tactics that add value
- Social research, social media audits, social listening, platform/channel determination, messaging and target audience identification
- Collaborating in brainstorming workshops with the creative and social teams to concept and execute content that drives engagement that is in brand voice
- Develop presentations that clearly and effectively tell the story of our work, collaborate with the team on creating those presentations and present the work to our clients
Copywriting Content Creation
- Collaborate with the creative and social leads to define the unique voice and tone of the brand
- Independently write copy for social posts and videos across various social platforms and channels
- Collaborate closely with UX and Visual Designers on brand applications such as packaging, website, emails, and other mediums to support the brand world
Process
- Work closely with PMs to define website language and a systematic approach to writing copy across medium to highly in-depth sites
- Collaborate closely with the creative and social leads to write social copy
- Effectively manage your time to meet internal deadlines and goals
- Approach every project with a solutions oriented mindset, clear purpose and ensure all executions meet business and user goals
Brand Copywriting
- Collaborate with the team to develop brand strategies that are unique to the market, ownable to the brand and can be used to guide all creative work
- Developing brand voice and tone at a high level, inclusive of taglines, headlines, and copy
- Assist in developing and presenting brand presentations in conjunction with the team
- Collaborating with clients to make any needed refinements
Campaign Concepting & Development
- Be a contributing and collaborative part of the creative team in developing campaign concepts and ideas for clients
- Participate in developing campaign strategies, helping develop key communication points and defining target audiences
- Concept creative platforms and ideas that are on brand and on strategy, write copy and headlines that align with those creative platforms
- Write any caption copy for paid social ads and all other copy for advertising tactics
Skills & Competencies
- An affinity for being online and a passion for the internet and cultural trends
- Attention to detail, understanding and skill as it relates to grammar and spelling
- Ability to modulate your voice to fit a variety of personas/brands
- Keen eye for detail and a high degree of familiarity with internet trends
- Curiosity and a willingness to learn in a fast-paced environment
- Proactive, taking initiative and responsibility for tasks
Experience
- 1 to 3 years of experience writing brand copy
- 1 to 3 years of experience writing social media copy
Reporting Structure
- The position reports to a Creative Director
Close Date
- This posting will be closed on Friday May 30 at 9am ET. Shortlisted candidates should expect to be contacted the following week if not sooner.
