Lead Content Strategist

Job description

Hybrid | Full-Time | Exempt

About the Company

Founded in 2005,Advantage | The Authority Company helps CEOs, entrepreneurs, and business leaders around the globe build their impact and grow their business through authority publishing, authority media, and thought leadership consulting services..

Advantage’s Authority Publishing group is one of the most respected independent non-fiction book publishers globally. Consisting of marquee brandsForbes® Books,SXSW® Books,Entrepreneur® Books, andAdvantage® Books, Advantage’s Authority Publishing group exclusively publishes CEOs, entrepreneurs, and leaders who are best in business. What began in the spare bedroom of Founder Adam Witty’s home now supports and publishes over 2,500+ authorities in 44 U.S. states and 17 countries.

Beyond publishing, Advantage’sAuthority Media group offers a suite of done-for-you services to help clients build and maintain their authority, including public relations, digital media strategies, serialized content, podcast production, and more. We are committed to helping entrepreneurs, CEOs, and business leaders share their perspective and tell their stories to extend their audience reach and establish themselves as the go-to source for leadership in their fields. Recognized as “the authority on authority,” our mission is to help clients become thought leaders and drive business growth.

Advantage’s compelling vision, comprehensive strategy, and relentless focus on implementation are dedicated to serving CEOs, entrepreneurs, and leaders. With a strong emphasis on fostering growth and authority for its clients, the company creates an environment where innovation and impact thrive. If you’re excited to be part of a winning team, Advantage offers an excellent opportunity to advance your career while contributing to the success of influential leaders and businesses.

Position Overview

Advantage is seeking a Lead Content Strategist to guide a high-performing editorial team and elevate content quality across platforms. This individual will manage four direct reports—including the Content Operations Manager, Managing Editor, Lead Writer, and Content Writer—and serve as a key liaison between internal teams and external stakeholders.

This is a highly visible, client-facing role that requires strong leadership, collaboration, and communication skills. It’s also very much a player/coach position: in addition to overseeing strategy and workflow, this person will be hands-on with content development and expected to write regularly—setting the standard for excellence through their own work.

This role is ideal for a collaborative, detail-oriented editor who thrives in a fast-paced environment and is confident in navigating complex and technical subject matter. The ideal candidate has a strong command of tone and voice and excels at producing content that is educational, engaging, and aligned with client goals across multiple formats.

The successful candidate will be strategic, technical, and data-driven—able to use insights to inform the development of winning content strategies. They understand that content isn’t just communication, but a core driver of customer engagement and business growth. Familiarity and comfort with video and audio content as part of an integrated content strategy is also important.

Success in this role requires a strategic mindset and a passion for storytelling, along with a demonstrated ability to integrate AI tools into content creation and workflow optimization—without compromising brand integrity or originality.

Expected Outcomes

• Leads the development and execution of content strategies across multiple projects, topics, and brand voices.
• Produces high-quality content that captures each client’s tone, message, and differentiators across formats including whitepapers, blogs, articles, social/short-form content, website copy, assessments, and email campaigns.
• Demonstrates measurable impact on brand visibility and reputation management.
• Applies strategic guidance to clients on video and audio as a key component in winning content strategies.
• Applies SEO best practices across all digital content, with a strong understanding of how SEO influences search performance and audience engagement.
• Stays current on industry trends in content, SEO, and AI—and applies relevant insights to client work.
• Educates and nurtures audiences through compelling, informative copywriting.
• Creates content tailored to the nuances and requirements of a variety of digital platforms.
• Makes thoughtful trade-offs between SEO, AI, and brand messaging without compromising clarity, brand reputation, or strategic goals.
• Contributes to increased customer loyalty and retention through effective content tied to client deliverables.
• Tracks, analyzes, and reports on content performance to demonstrate ROI for clients.
• Develops and refines internal content processes and SOPs for team-wide efficiency.
• Collaborates cross-functionally with Authority Advisors, Strategists, Digital Media Specialists, Web Developers, and others to ensure accurate, on-time delivery of client work.

Competencies

• Emotional Intelligence & Adaptability: Demonstrates self-awareness, empathy, and a flexible working style—able to adjust tone and approach based on context and audience.
• Versatile Writing: Skilled at crafting content across a wide range of voices, tones, and industries to suit diverse brand needs.
• Clear Communication of Complex Topics: Capable of translating complex subject matter into compelling, educational content for non-technical audiences—while incorporating SEO best practices.
• Audience-Centric Messaging: Writes content that connects with target audiences and motivates them to take desired actions.
• SEO Content Publishing: Experienced in publishing optimized content across various platforms and mediums.
• Tech Proficiency: Comfortable using Google Workspace (Docs, Sheets, Slides, Drive) as well as Microsoft Word, Excel, and PowerPoint.

Skills and Experiences

Required:

• 7+ years of experience conceptualizing, managing, and producing content that establishes thought leadership and delivers measurable results
• 5+ years of experience in agency, corporate, academic, or journalism settings
• 5+ years of experience leading a cross-functional content team
• Extensive experience in customer-focused marketing copywriting and storytelling across a range of digital formats
• Proven expertise in writing and editing marketing content across industries and channels
• Skilled in writing for multiple mediums, including website copy, advertising, email campaigns, whitepapers, long-form blogs, and articles
• Demonstrated ability to lead content strategy and collaborate with subject matter experts, account managers, and internal stakeholders
• Hands-on experience applying SEO best practices to content planning and production
• Familiarity with AI writing tools to support content creation while maintaining originality and brand alignment
• Strong research and writing abilities across a wide range of complex topics
• Working knowledge of standard style guides, such as the AP Stylebook and Chicago Manual of Style

Preferred:

• Successful track record of working collaboratively on content teams, with strong expertise in planning, strategy, writing, editing, QA, and project management
• Demonstrated ability to create engaging, results-driven content across platforms, leveraging SEO and AI tools to refine strategy and execution
• Skilled in tracking content performance and reporting ROI to guide ongoing improvements
• Experience working with high-level clientele, with the ability to adapt messaging and tone across diverse audiences and channels
• Certifications in SEO, AI prompt engineering, or copyediting
• Experience creating content that drives customer engagement and supports business growth
• Proficiency with project management tools (Monday.com preferred)
• Experience with video/commercial storyboarding, scriptwriting and otherwise telling a story through visually oriented media that is designed for social media, speaker’s reels,  or other branding and marketing purposes.

Reporting Structure

This role reports directly to the Director of Digital Strategy

Work Environment

We prefer a candidate based in Charleston, SC, who can work in our downtown office two days per week. However, we welcome remote candidates and are excited to explore talent beyond our local area. Non-local hires will be expected to travel periodically to our Charleston headquarters to collaborate with the core team and stay engaged with our company culture.

Physical Demands

• Regularly sit, stand, and use hands to operate a computer, keyboard, and phone.
• Visual acuity is necessary for reviewing materials and computer work.
• Must be able to sit for extended periods while completing tasks

Benefits

Advantage offers a comprehensive benefits package with a focus on career development and advancement.

• Generous Vacation/PTO policies.
• Medical, Dental, and Vision plans (eligibility begins the first of the month after 30 days).
• A 401(k) plan with company contributions.
• Additional benefits available after 90 days of employment to support your well-being and professional development.

Advantage | The Authority Company is known for its exceptional workplace culture and values the dedication and hard work of its team members. We create an environment where employees can build rewarding, fulfilling careers.