Job description
UGC & Influencer Content Lead
Location: Remote (US-based)
Compensation: $50,000–$70,000 + Bonus
Benefits: Health, Dental, Vision, Disability, Life, 401k, 20 PTO Days
Hours: 8:00 a.m. – 5:00 p.m. ET (flex within reason)
About PetLab Co.
We’re PetLab Co.—the #1 DTC pet supplement brand in the U.S. with 9-figure revenues, millions of happy customers, and no signs of slowing down. We move fast, think faster, and care deeply—about pets, people, and performance. We’re on a mission to help dogs live longer, healthier lives, and we do it by creating breakthrough products and breakthrough content.
About the Role
We’re looking for a UGC & Influencer Content Lead—a sharp, resourceful, and relentless operator who knows how to find the right face, right story, and right vibe to drive performance.
You’ll be building, nurturing, and scaling a powerful creator network—think pet parents, TikTokers, Instagram stars, vet techs, behaviorists, and board-certified veterinarians. You’ll guide them from first message to media release, coaching them to deliver killer footage that converts.
This role is part creative producer, part talent agent, part content strategist. You’ll be our go-to for sourcing high-impact UGC, executing ad scripts with talent, and scaling what works.
Your Mission
- Own the creator pipeline: Manage up to 100+ creators and customers at a time—recruiting, briefing, and shepherding content from pitch to publish.
- Sign serious talent: You’ve got a roster. We want in. Vets, vet techs, nurses, trainers, content creators—you already work with them or know how to get them.
- Craft killer content: You know what makes content click—be it a raw testimonial, an educational vet breakdown, or a scroll-stopping 15s TikTok.
- Scale with speed: We test fast, learn fast, and scale fast. You’ll spot the wins, double down, and constantly optimize based on feedback and data.
- Think like a producer: From script execution to feedback rounds, you know how to get the best out of talent, every time.
You’ll Thrive Here If You…
- Have 3+ years managing influencer or UGC pipelines for a fast-moving DTC brand or agency.
- Have a roster of creators/influencers you trust—and you’re eager to build more.
- Know what converts—from ad hooks to raw pet stories to TikTok trends.
- Are plugged into pet care, wellness, and creator culture.
- Have worked with experts (vets, vet techs, etc.) or know how to navigate professional/clinical talent outreach.
- Are insanely organised—you run Airtable/Sheets like a CRM.
- Have a hustle-first mindset—you chase talent, coach them well, and never settle for “good enough.”
What You’ll Get
- A seat at the table in a high-growth, 9-figure scale-up with massive creative ambition.
- Real autonomy—we’ll give you the brief, not the playbook.
- A whip-smart content team that lives and breathes performance.
- Tools to scale: analytics support, creator software, creative team at your side.
- The chance to make content that genuinely helps millions of pets.
How to Stand Out
- Show us content you’ve sourced and coached that went viral or drove ROI.
- Tell us about the talent you’ve signed—especially if they’re in the pet or wellness space.
- Bonus points: You’ve helped build or grow a TikTok Shop presence.
