Job description
Deputy is a global SaaS remote-first workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States.Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved Unicorn status.
At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who keep our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline. When businesses use Deputy, their workplaces thrive – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work.
If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most!
The Role
We’re looking for a strategic, customer-obsessed, and highly autonomous Principal Product Marketing Manager to lead complex cross-functional initiatives that drive product go-to-market and adoption, market leadership, and business growth.You will operate as a strategic partner to product and executive leadership, deeply influencing product direction, commercial strategy, and go-to-market execution. This role requires an exceptional ability to synthesize market insight, customer needs, product capabilities, and business goals into clear and actionable marketing strategies.
This is a high-impact, high-visibility role suited for someone who thrives on solving ambiguous problems, influencing across the org, and delivering outcomes that shape the future of Deputy.
Responsibilities
- Own the global go-to-market strategy for critical product lines and major cross-product initiatives, spanning Australia, UK, and US markets.
- Lead strategic positioning and narrative development that defines how Deputy competes and wins in the market.
- Identify and validate high-impact opportunities through market sizing, customer research, and competitive analysis — and translate them into business cases that drive roadmap and investment decisions.
- Partner with Product, Design, and Engineering to shape product strategy and ensure market-fit through deep insight into customer needs and business priorities.
- Act as the strategic bridge between product and go-to-market teams, ensuring every launch is grounded in customer insight and business value.
- Drive enablement strategy across sales, CS, and support — ensuring our customer-facing teams are armed with the right messaging, content, and tools to win.
- Champion the voice of the customer across the business — translating insight into action and helping shape company-wide strategy.
- Mentor and upskill product marketers and cross-functional peers by sharing frameworks, strategic thinking, and best practices.
- Operate as a thought leader both internally and externally — representing Deputy’s perspective in analyst conversations, customer forums, and strategic partnerships.
Qualifications & Requirements
- 7+ years of experience in product marketing or strategic go-to-market roles in B2B SaaS, ideally across multiple markets or product lines.
- Demonstrated experience leading complex, cross-functional initiatives with executive-level visibility and impact.
- Proven ability to shape product strategy, influence roadmaps, and drive alignment across product, sales, and marketing.
- Mastery of messaging and positioning, with a track record of delivering compelling narratives that differentiate and drive growth.
- Experience in developing and executing successful go-to-market strategies, from early validation through to launch and ongoing adoption.
- Strong business acumen and ability to make data-driven decisions; experience building business cases and sizing market opportunities.
- Outstanding communication and influence skills, including the ability to clearly and confidently engage senior stakeholders.
- Thrives in fast-paced, ambiguous environments; highly self-directed, adaptable, and comfortable operating at both strategic and executional levels.
- Experience in HR, Payroll, or Workforce Management tech a strong plus.
Employee Perks
- Enjoy a flexible remote-first work policy (with a work-from-home stipend to set you up for success!)
- Own A piece of Deputy via our Employee Share Ownership Plan (ESOP)
- Take paid parental leave to support you and your family
- Stay protected with Group Salary Continuance Insurance
- Access support through our Employee Assistance Program
- Enjoy additional leave days — including study assistance, celebration days and volunteering
- Join our global working groups focused on collaboration, belonging and connection
- Get creative at our annual Hackathons
- Take advantage of our novated leasing for electric vehicles, internet reimbursement and more!
Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills.
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