Job description
About the Team
An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands. As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company.
We are looking for a Manager, CRM to come in and drive forward seller communications in support of our global reselling app, alias. In this role, you will be the day-to-day owner of the Seller CRM program, setting up cross-channel campaigns in thoughtful, strategic ways and reporting on end-to-end business results.
You are highly analytical, meticulously organized and enjoy diving into the details on segmentation and user journey program set up, while also connecting the dots on what strategies + tactics will drive towards company goals.
This role will report to the Senior Manager, CRM and will partner closely across the Marcom (Brand, Product Marketing, Content, Merchandising and Growth Analytics), Seller Product, Business Development and Data teams.
In this role you will:
- Manage seller messaging for owned channels (Email, Push, IAM) to drive seller engagement, conversion and retention
- Understand seller motivations and user personas, developing an understanding of the full user lifecycle and how marketing contributes to it
- Become an in-house expert on seller behavior and industry best practices for pointing cohorts towards optimal LTV
- Oversee A/B testing calendar and quarterly calendar planning to drive incremental improvement
- Partner with Brand and Merchandising on data-driven content and product strategies to drive new sellers and upsell repeat sellers to a higher lifetime value
- Establish regular campaign health checks against core KPIs and make active recommendations for optimization
- Present actionable insights to the team on a biweekly basis to drive cross-team alignment and informed decision-making
- Strategize campaigns and automations to allow for scalable execution and personalization
- Manage playbooking and documentation, including developing and improving processes, key insights and slide presentations related to the assessment of CRM initiatives
We are looking for:
- 4-5+ years of lifecycle/CRM experience, with preferred experience in mobile apps
- Strong growth marketing background and industry knowledge of customer acquisition, engagement, retention and journey mapping through email, push, in-app messaging and SMS
- Extensive familiarity working with CRM tools such as Braze, Iterable, Klaviyo, etc.
- Comfort with the technical, regulatory and product side of marketing (audience segmentation, IP deliverability, GDPR, etc)
- Ability to critically think on behalf of the user (seller)
- Highly data-driven and well-organized with strong project management skills
- High attention to detail
- Intermediate knowledge in HTML/CSS
- Collaborative with an affinity for building relationships across teams
- Experience working in markets outside of North America
- Curious Mind: your wheels are always turning; you’re receptive to feedback, ideating constantly, excited by new opportunities and inclined towards action
Bonus Points:
- Working knowledge of SQL, Snowflake or Looker
- Experience with scripting languages like Liquid
- Marketplace, Loyalty, B2B and/or Luxury industry experience
- Experience with multiple marketing channels (SMS, Content Cards, User Acquisition)
The hiring range for this position is below, plus benefits (401K, paid time off, dental, medical, vision, disability, life insurance options). To determine starting pay within the hiring range, we carefully consider a variety of factors, including primary work location, role/level, a candidate’s skills, experience, market demands, and internal parity. You may reach out to a recruiter for additional information.
Hiring Range:
$122,400—$153,000 USD
GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. Operating four distinct brands–GOAT, Flight Club, Grailed and alias–GOAT Group has a global community of more than 60 million members across 170 countries.
GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become one of the leading and most trusted sneaker platforms in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 60 million members across 170 countries.
Established in New York City over 15 years ago, Flight Club revolutionized sneaker retail as the original consignment store for rare shoes. Carrying the rarest exclusives and collectible sneakers, Flight Club has evolved from a one-stop sneaker destination, to a cultural hub for sneaker enthusiasts and novices alike. With three brick-and-mortar locations in New York City, Los Angeles and Miami, Flight Club remains the premier source for authentic, rare sneakers.
Founded in 2013, Grailed is the leading community-driven marketplace for rare luxury, streetwear and vintage fashion. The marketplace was built for enthusiasts, by enthusiasts, and features products from brands including Supreme, Raf Simons, Gucci, Saint Laurent, Balenciaga, Prada and more. With a highly curated selection of resale pieces including inventory exclusive to the platform, Grailed makes fashion accessible.
The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including Park West Asset Management, T. Rowe Price Associates, Inc., Franklin Templeton, Adage Capital Management, Ulysses Management, D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator.
GOAT Group will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, if applicable. By applying, you authorize GOAT Group to send you text messages regarding your job application, interview and/or onboarding process, and other job opportunities at GOAT Group. If you are a California resident, please review our California Privacy Rights Notice for Job Applicants. If you are an EU or UK resident, please review our EU / UK Candidate & Employee Privacy Notice.
