Job description
Aledade is seeking a growth marketing contributor to drive national and market-specific strategies that generate demand among employed physicians considering independent practice. This role will lead the development and execution of multichannel marketing efforts, digital campaigns, and audience engagement strategies that position our Turnkey model as the best path to sustainable, independent primary care.
The ideal candidate brings a strong background in marketing, digital lead generation, and go-to-market execution—and thrives in building structure in a fast-moving, early-stage environment. Healthcare marketing experience is a plus. This individual will also serve as the day-to-day liaison between practices and our external marketing vendor, helping to ensure timely execution of deliverables, guiding practices through marketing strategy, and helping them understand their performance data.
Why Join Aledade’s Turnkey Team?
Join us at a pivotal moment—on the ground floor of a bold initiative to rebuild independent primary care across the country. You’ll have the opportunity to shape a new business model, improve outcomes for communities, and empower physicians to control their destiny.
Primary Duties:
Channel Development & Growth Marketing:
Develop and manage a high-performing, integrated marketing mix that includes digital advertising (SEO, SEM, paid social, programmatic), content marketing, webinars, email campaigns, and retargeting to drive physician interest.
Build content-led campaigns that articulate the benefits of independent practice, the Turnkey model, and value-based care participation.
Design and execute messaging strategies that reflect the values and concerns of employed physicians navigating their transition to independence.
Lead campaign A/B testing, audience optimization, and conversion tracking in collaboration with internal and vendor marketing teams.
Build and execute national and state-level go-to-market strategies to drive brand awareness and demand among employed physicians in key markets.
Lead market prioritization, audience segmentation, and tailored messaging strategies based on local regulatory dynamics, payer environments, and value-based care readiness.
Own and track performance against KPIs related to marketing funnel performance, qualified inbound leads, campaign conversion, and digital engagement.
Conduct market intelligence efforts—including mapping competitive and health system landscapes—to inform positioning, messaging, and content development.
Practice-Level Marketing:
Vendor Management & Execution
Serve as the primary point of contact between the organization and the marketing vendor, ensuring deliverables (websites, SEO, branding assets, etc.) are completed on time and meet expectations.
Track timelines, project milestones, and issue resolution related to each practice’s marketing deliverables.
Coordinate intake forms, brand preferences, logo decisions, and marketing reviews between vendors and practices.
Marketing Strategy & Practice Support
Guide practices through core marketing decisions during the launch process with vendor, including website structure, tone, branding, and local search presence.
Support practices in understanding patient acquisition strategies, both short- and long-term.
Offer recommendations for improving digital presence, patient communications, or review management.
Marketing Performance & Reporting
Review marketing dashboards and reports with each practice; help them interpret key metrics like SEO performance, online reviews, website traffic, and call-to-action engagement.
Collaborate with account managers and implementation team members to ensure marketing plans are aligned with overall practice growth goals.
Identify trends, successes, or red flags in practice-level marketing data and escalate as needed.
Cross-Functional Collaboration:
Work closely with communications, growth, legal, compliance, and design teams to ensure consistency in messaging, tone, and brand across all physician-facing assets.
Partner with business development, implementation, and delivery teams to ensure seamless handoffs from marketing-qualified lead to onboarding and launch.
Contribute to development of scalable playbooks, templates, and tools that support local growth efforts as new markets open.
Track and share campaign performance and key growth KPIs with executive leadership; iterate strategy based on results and market feedback.
Minimum Qualifications:
- Bachelor’s Degree
- 8–10 years of experience in growth marketing, digital strategy, or healthcare go-to-market leadership
- Proven success in building and executing inbound and content-led marketing strategies
- Strong grasp of multichannel campaign planning (SEO, paid search, paid social, email, lead nurturing)
- Excellent understanding of audience segmentation and persona development—ideally with experience targeting clinicians or professionals in a B2C context
- Comfort working in a fast-growing, evolving environment with a mix of strategy and hands-on execution
Preferred Qualifications:
- Master’s Degree
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
- Travel: 0-10%
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we’ve become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you’re eager to join a collaborative, inclusive and remote-first culture - you’ve come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
Privacy Policy: By applying for this job, you agree to Aledade’s Applicant Privacy Policy available at https://www.aledade.com/privacy-policy-applicants
