Job description
ReThem is looking for a sharp, insight-driven Market Intelligence & Enablement Strategist to serve as the nerve center for competitive positioning, buyer insight, and sales readiness. This role bridges strategic analysis with tactical execution—enabling teams with data-backed messaging, persona-based materials, and battle-ready sales content.
You’ll lead the charge in equipping go-to-market (GTM) teams with the right tools, language, and intelligence to engage and convert prospects confidently. By monitoring market trends, surfacing competitive insights, and refining positioning, you’ll help ReThem stay ahead of the curve and in front of the right buyers with the right message.
Key Responsibilities
Competitive & Market Intelligence
- Conduct structured analysis of competitors’ messaging, campaign strategies, and sales assets to identify strengths, gaps, and differentiation opportunities.
- Synthesize findings into actionable briefs, battle cards, and positioning matrices for use by marketing and sales teams.
- Track emerging trends in the SaaS and marketing tech space, surfacing insights that inform product roadmaps and GTM pivots.
Sales Enablement & Buyer Persona Development
- Build and maintain high-quality enablement collateral including persona sheets, pitch decks, objection-handling guides, email snippets, and FAQs.
- Translate technical and product insights into messaging that’s intuitive, benefit-oriented, and stage-specific for the buyer journey.
- Collaborate with sales and customer success to ensure materials reflect real buyer pain points and frontline feedback.
Cross-Functional GTM Alignment
- Partner with Product Marketing and Sales to align messaging frameworks and ensure consistent communication across touchpoints.
- Lead internal enablement sessions to train GTM teams on new assets, positioning shifts, or campaign launches.
Performance Monitoring & Iteration
- Evaluate how sales assets and messaging perform in active deals, using CRM and team feedback to refine and optimize over time.
- Develop insights dashboards or feedback loops to inform future enablement materials and content needs.
Core Tools & Technologies
Enablement & Collateral Tools: Google Docs, Google Slides, Canva, Snagit
Market & Competitor Research: Manual reviews, SEMrush, SparkToro, AI-powered summarization tools (ChatGPT, Notion AI)
Sales & CRM Integration: Salesforce, HubSpot, Zoho CRM (for context and feedback cycles)
Project Management: Confluence, Trello, Notion
Training & Sharing: Loom, Google Meet, Slide decks
4–6 years in a marketing strategy, sales enablement, product marketing, or competitive intelligence role—ideally within B2B SaaS or martech.
Proven ability to dissect competitor strategies and distill findings into crisp, usable frameworks for GTM teams.
Experience crafting enablement assets that boost sales effectiveness and align with different stages of the buyer journey.
Familiarity with CRM tools, buyer journey mapping, and persona development.
Strong communicator with experience facilitating cross-functional alignment and enablement sessions.
What You Bring to ReThem
- A strategic research mindset—you’re naturally curious, analytically driven, and passionate about what makes markets move.
- A deep understanding of how messaging, context, and timing impact sales success—and how to optimize for all three.
- An ability to translate fragmented input (competitive intel, sales feedback, product specs) into clear, persuasive materials.
- A pragmatic approach to content: you know when to go deep, when to simplify, and when to test new angles fast.
- An enablement-first attitude: you’re energized by helping teams succeed in the field and backed by insights, not just guesswork.
Why Join Us
- Flexible remote schedule with real ownership over your work.
- Be part of a company transforming billing and commerce with AI.
- Work cross-functionally in a fast-paced, high-growth environment.
- Contribute to operational excellence and scalable processes.
