Job description
ReThem is seeking a results-driven Senior Digital Marketing Manager to lead the strategy, execution, and performance tracking of its media buying and SEO initiatives. This role is perfect for a seasoned digital marketer with deep B2B experience, a passion for performance analytics, and a proven track record in scaling digital channels.
You’ll work at the intersection of data, content, and growth — managing end-to-end SEO optimization and media buying performance while ensuring everything is measured, automated, and continuously optimized for ROI.
Key Responsibilities
SEO & Organic Growth
- Lead technical and strategic SEO audits, including site health, crawlability, page speed, and schema optimization.
- Own on-page SEO across content, metadata, keyword mapping, and internal linking.
- Oversee backlink acquisition and outreach strategies to build high-authority domain profiles.
- Optimize visibility and performance of ReThem’s digital properties in search engines (Google, Bing, etc.).
- Monitor search rankings and traffic behavior using tools like SEMrush, Google Search Console, and Analytics.
Media Buying & Paid Campaigns
- Plan and execute paid media campaigns on platforms like LinkedIn, Google Ads, Taboola, and industry-specific networks (e.g., G2, Capterra, Gartner, Software Advice).
- Track media spend, impressions, CTRs, and conversion rates with clear attribution frameworks.
- Partner with sales to optimize paid campaigns for lead quality and lifecycle velocity.
- Implement A/B and multivariate testing for ad creatives, targeting, and landing pages.
Performance Tracking & Reporting
- Develop real-time dashboards in Google Looker (Data Studio) to monitor SEO KPIs, ad spend efficiency, and lead funnel progression.
- Set up and maintain conversion tracking via Google Tag Manager, UTM frameworks, and CRM integrations.
- Analyze campaign data to recommend scalable improvements and identify growth levers.
Core Tools & Technologies
- SEO & Analytics: SEMrush, Screaming Frog, Google Analytics, Google Search Console, Google Tag Manager
- Ad Platforms: Google Ads, LinkedIn Ads, Taboola, Facebook Ads, Capterra, G2
- Marketing Automation & CRM: HubSpot, Pardot, Salesforce, Zoho CRM, Keap (InfusionSoft), Zapier, GoHighLevel, Wordpress
- Tracking & Reporting: Google Data Studio (Looker), Google Tag Manager, UTM protocols
- Project Collaboration: Trello, Slack, Jira, Miro
Qualifications
- 5+ years of experience managing full-funnel digital marketing programs with strong SEO and media buying ownership.
- Demonstrated success in driving B2B lead generation through paid channels and organic visibility.
- Strong grasp of digital measurement, attribution modeling, and CRO tactics.
- Ability to translate complex performance data into actionable insights for stakeholders.
- Experience in startup or high-growth environments preferred.
What You Bring to ReThem
- A hybrid approach to strategy + execution, comfortable toggling between CMO-level insights and hands-on optimization.
- A data-first mentality with a keen eye on performance metrics, dashboards, and incremental wins.
- Passion for storytelling through metrics — connecting media buying and SEO efforts to business results.
- Comfort navigating ambiguity and prioritizing impact in a fast-evolving digital ecosystem.
Why Join Us
- Flexible remote schedule with real ownership over your work.
- Be part of a company transforming billing and commerce with AI.
- Work cross-functionally in a fast-paced, high-growth environment.
- Contribute to operational excellence and scalable processes.
