Market Research Account Manager, Platforms & Audiences

at CMB
💰 $98k-$122k

Job description

About Us

CMB is a full-service custom market research and strategy firm based in Boston. As a Top 25 Insights & Analytics company, we’re known for our relentless business-decision focus and cutting-edge creativity. Our passion is helping the world’s leading brands engage, innovate, and grow. We leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives and business challenges for our clients.

What about our culture?  Simply put, our people are our power. We have a diverse, inclusive and collaborative team of bright perspectives and curious minds.  At CMB you’ll have plenty of opportunities to achieve your full potential. From learning new skills, expanding your expertise, and continuing to advance your professional development, you will feel supported and valued.

Our benefits say a lot about how much we value our employees: we offer a fully paid sabbatical, a $250 wellness stipend, paid time off to volunteer, generous medical plans, a 401k match, and more. Every employee also gets to enjoy an employee stock ownership plan (ESOP).

ESOP?  Yes, we are 100% employee owned!  An ESOP is like a qualified retirement plan, similar to a 401k, but you don’t have to make any contributions to participate in the rewards.  When we each work hard to provide exceptional service and deliverables to our clients, the positive performance of the company increases the value of our stock and enables the accumulation of wealth for all our employee-owners.

About the Position

Are you ready to advance your insights career and lead research engagements with the world’s leading brands? The Account Manager works closely with a Practice Leader as well as business development, client services, and marketing colleagues to:

  • Engage with existing and potential clients,

  • Understand their primary research needs,

  • Craft quantitative and qualitative research solutions to address those needs,

  • Deliver superior client experiences, and

  • Ensure profitable business engagements.

This Account Manager role requires flexibility and resourcefulness to meet their defined revenue goal. Day to day work includes the development of proposals, serving as a Project or Sr. Consultant on related project work, and overseeing account-specific project operations and thought leadership. This person is a:

  • Structured & innovative thinker

  • Creative problem-solver with a depth of experience in custom quantitative, qualitative and measurement work with a passion for data storytelling, and

  • Proven thought leadership and presentation skills.

This person will already have existing success within the clients served by CMB’s Platforms and Audiences Practice. This position reports directly to CMB’s SVP, Platforms & Audiences Practice.

This role may be hybrid in Boston or work remotely in the US.

About You

You are a self-sufficient synthesis storyteller. People say you are able to tackle dynamic and challenging business problems with hands-on quantitative and qualitative project execution, both domestic and international. You have a clear knowledge of complex market research methodologies and how to apply them. Elevating insights and storytelling, as well as integrating findings across projects are just some of your many talents. These are just a few of the reasons you’re excited to work for a market research company that is established and has a record of success – just like CMB!

About Your Background

You’ve worked hard to get to where you are and are ready to build expertise in our accounts and contribute to allow CMB to expand account/industry expertise, up-level insights/reporting, and reduce or replace Senior Consultant project time. Here’s what you’ll be doing and the qualifications we are looking for:

Responsibilities and Expectations

Sales and Account Management Team Expectations

  • Partner with clients to ensure project success

  • Ensure end-to-end client/project delivery in alignment with project team leading to high client satisfaction with project deliverables

  • Clearly communicate needs and expectations to project teams

  • Adhere to CMB’s defined approaches, processes, and best practices

  • Follow CMB- and client-specific Information Security Policies

Essential Duties

Client Partnership & Strategic Consulting

  • Act as a strategist and consultant to help activate learning and drive client outcomes

  • Serve as a subject matter expert for assigned key client accounts, integrating competitive, client, and industry insights into project execution and to identify opportunities for proactive proposals

  • Build and deepen relationships with client teams by understanding their business goals, providing research guidance and coaching, and coordinating engagement activities (e.g., lunch & learns)

  • Collaborate with Sales, Account Management, and Client Services teams to grow and develop key client accounts through relationship building, strategic input, and research execution oversight

  • Identify opportunities for proactive proposals based on industry expertise and client business needs

  • Lead operations-level support as needed – client compliance, documentation, resource management, etc.

Sales & Business Development

  • Partner with assigned others in Sales & Account Management to meet established goals (e.g., sales, client satisfaction, client/product/project profitability, team efficiency, talent mentorship)

  • Support account-related conference content, webinars, blogs, articles, etc. through writing, traveling to client meetings, and attending conferences, as needed

  • Relationship building with client teams. Understand how to help them succeed in their role via providing research guidance and coaching, coordinating “lunch and learn” meetings, etc.

Research Execution & Project Leadership

  • Serve as Project Consultant and/or Senior Consultant dependent on project and/or account complexity

  • Drive high-quality insight generation with a focus on delivering holistic, strategic recommendations.

  • Focus on elevating insights and offering a comprehensive perspective within and across projects

  • Collaborate with Insights & Strategy Operations to ensure deliverables meet both client objectives and internal profitability targets

  • Provide operations-level support as needed, including client compliance, documentation, and resource management

Thought Leadership & Brand Presence

  • Support the development and promotion of thought leadership content, including blogs, articles, webinars, and conference presentations

  • Post on social media and help promote webinars and other thought leadership content in 1:1 emails

  • Represent the company at industry conferences, client meetings, and networking events to build relationships with clients and prospects, and surface new business opportunities within existing and new accounts

Employee Engagement & Development

  • Foster strong communication and collaboration across all levels of the organization, including peers, junior staff, external partners, and senior leaders

  • Contribute to a culture of feedback by participating in and completing peer reviews in a timely manner

  • Help maintain a positive team culture by supporting employee engagement initiatives and providing constructive feedback that promotes professional growth

Qualifications

  • Bachelor’s degree in Statistics, Marketing, Market Research, Business Management, Psychology, Sociology, Applied Economics, Political Science, or related field

  • 7+ years professional experience

  • 4+ years independently managing multiple custom market research projects

  • Understanding of market research methods with applied knowledge of primary research techniques (e.g., trade-off designs, factor analysis, driver modeling)

  • Strong growth mindset, including the ability and/or desire to confidently develop and present proposals to existing and potential new accounts

  • Demonstrated management or successful mentoring experience

  • Experience delegating, managing, and influencing teams and individuals

  • Understanding of complex market research methods

  • Excellent at partnering on project resources and timelines

  • Excellent at managing multiple relationships and priorities

  • Excellent at establishing and managing relationships with clients, vendors, and co-workers

  • Fluent in Microsoft Word, Excel, PowerPoint, and Outlook

  • Sense of humor

  • Self-aware

  • A leader

Utilization Goals

  • The utilization goal for this opening is 55%, but will vary based on assigned accounts

Travel

  • Up to 20%

*No agency assistance needed*

*No visa/work authorization available*

CMB strongly encourages candidates from diverse backgrounds and experiences to apply. We recognize that people from structurally marginalized groups often only apply to jobs if they meet 100% of the qualifications, despite the reality that applicants rarely ever meet 100% of the qualifications. If you have demonstrated experience in the custom market research and insights industry and this position aligns with your experience and interests, please apply!

CMB is an Affirmative Action and Equal Opportunity Employer and encourages applications from all qualified individuals without regard to race, color, national origin, religion, sex, gender identity, sexual orientation, age, disability, or protected veteran status, or to other non-work-related factors. As part of our commitment to inclusivity, CMB will ensure that persons with disabilities are provided reasonable accommodations. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Kate Milligan at [email protected].

The annual base salary range for this position is $98,000-$122,000 plus bonus, benefits, and an employee stock ownership plan (ESOP). The base salary is dependent on a variety of factors, including (but not limited to) experience, expertise, skills, and employee’s location.

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