Job description
We are looking for a proactive and detail-oriented Team Leader to manage our B2B marketing research function and contribute directly to pipeline generation efforts. This role combines people leadership with hands-on execution—managing two marketing research specialists, researching prospective buyers, crafting outbound email campaigns, and supporting broader marketing initiatives across the global marketing and sales team.
Key Responsibilities:
- Team Leadership: Lead and support two marketing research specialists, providing daily oversight, coaching, and professional development to ensure alignment with team goals.
- Prospect Research & List Building: Lead the research and development of high-quality contact lists of prospective buyers using firmographic data, buyer intent signals, and industry segmentation. Ensure lists are accurate, relevant, and aligned to strategic sell-in opportunities.
- Ensure Insight Quality: Review research outputs to ensure they deliver actionable insights that directly support sales, marketing, and product decision-making.
- Pipeline Generation: Collaborate with sales and marketing to identify priority segments and develop targeted prospecting lists that feed outbound efforts.
- Email Campaign Development: Create and manage personalized, insight-driven outbound email campaigns designed to engage key decision-makers and drive pipeline growth.
- Stakeholder Collaboration: Partner closely with product marketing, demand generation, and strategy teams to align research priorities with business objectives.
- Process Improvement: Identify opportunities to improve research processes, tools, and team efficiency.
- Marketing Operations Support: Assist with marketing operations tasks such as maintaining database quality, data hygiene importing leads, tracking email performance metrics.
- Optimize Processes: Streamline research workflows, manage project timelines, and identify opportunities to improve research processes, recommend tools or platforms to improve efficiency and impact.
- Support Marketing Team: Pitch in on ad-hoc marketing tasks as needed—such as RFP responses, content research, performance reporting—to support wider team objectives and campaigns.
Qualifications:
- 5+ years of marketing or research experience, with at least 1-2 years in a supervisory or team lead capacity.
- Strong B2B prospecting skills, with hands-on experience researching and developing high-quality contact lists using data and research tools.
- Strong writing skills, particularly in crafting persuasive, targeted email content.
- Experience with audience segmentation, email marketing strategy, and pipeline-building tactics.
- Familiarity with marketing operations functions such as lead management, data hygiene, and email tracking.
- Excellent organizational skills with the ability to manage multiple projects and meet deadlines.
- Collaborative mindset and comfort working with cross-functional teams.
Preferred Tools & Experience:
- Experience with outreach and CRM platforms (e.g., HubSpot, Salesloft, Outreach, Salesforce, Pardot).
- Familiarity with research tools like LinkedIn Sales Navigator, ZoomInfo, Crunchbase, or similar.
- Bonus: Experience with email automation, A/B testing, and marketing analytics.
Jumio Values:
IDEAL: Integrity, Diversity, Empowerment, Accountability, Leading Innovation
Equal Opportunities:
Jumio is a collaboration of people with different ideas, strengths, interests and cultures. We welcome applications and colleagues from all backgrounds and of all statuses.
About Jumio:
Jumio is a B2B technology company dedicated to eradicating online identity fraud, money laundering and other financial crimes to help make the internet safer. We leverage AI, biometrics, machine learning, liveness detection and automation to create solutions that are trusted by leading brands worldwide and respected by industry thought leaders.
Jumio is the leading provider of online identity verification, eKYC and AML solutions. With a global footprint, we’re expanding the team to meet strong client demand across a range of industries including Financial Services, Travel, Sharing Economy, Fintech, Gaming, and others.
Applicant Data Privacy
We will only use your personal information in connection with Jumio’s application, recruitment, and hiring processes, as described in Jumio’s Applicant Privacy Notice. If you have any questions or comments, please send an email to [email protected].
