Job description
Put “Data is cool” as the first line of your cover letter or subject line, or your application won’t be reviewed.
We’re seeking a highly skilled and detail-oriented Marketing Analytics & RevOps Lead to play a crucial role in driving data-driven reporting and ensuring accurate tracking across our diverse portfolio of clients as well as helping to build internal tracking dashboards and stitching together data.
You will be responsible for the implementation, management, and optimization of analytics and tracking setups across various platforms, as well as providing clear and actionable insights to improve campaign performance and client understanding.
This role demands a deep understanding of web analytics, advertising platform tracking, and data integration, along with the ability to communicate complex technical information in a clear and concise manner.
This role is perfect for someone with a passion for data accuracy, a knack for problem-solving, and the initiative to take ownership of tracking implementations and reporting processes.
This is a full-time role, 40 hours a week. Open on location, but needs to overlap with US hours
Who We Are
Single Grain is an award-winning digital marketing agency that’s been helping companies like Amazon, Uber, and Salesforce grow since 2009. Karrot.ai is our personalized LinkedIn ABM platform that lets B2B companies launch campaigns in minutes, not weeks. We run both businesses with a “product-led agency” mindset—and your work will power every decision.
We specialize in Paid Media, Performance Creative, SEO, Content Marketing and more — and we practice what we preach: our blog brings in over 200,000 monthly visitors, our podcast has 100+ million downloads, and 180,000+ marketers subscribe to our YouTube channel.
We move fast, expect a lot, and use data aggressively — across paid media, creative, strategy, and execution.
We’re building a lean, elite team focused on doing smart, impactful work without bloated process or hierarchy.
If you’re self-directed, collaborative, and relentless about accuracy and excited about AI, you’ll fit right in.
What You’ll Do
Tracking Implementation & Management:
- Implement and manage tracking setups across Google Analytics 4 (GA4), Google Ads, Meta Ads, LinkedIn Ads, Snapchat, Pinterest, and Microsoft Ads.
- Set up and manage offline conversion tracking to accurately measure the impact of online campaigns on offline results.
- Know how to set up tracking with and without Google Tag Manager.
- Set up real-time monitoring for GA4 and conversion setups.
- Ship AI automations (ChatGPT, Python, Hex, Zapier) that kill manual reporting.
- Platform Integration & Offline Conversion Tracking:
- Unify data: stitch GA4, HubSpot, SFDC, and ad platforms into a single warehouse, including advertising platforms and CRM/eCommerce platforms, including HubSpot, Shopify, Salesforce, and WooCommerce. etc.
- Develop and implement strategies for pulling data from these platforms into advertising platforms to enhance targeting and optimization.
Data Analysis & Reporting:
- Analyze data from various sources to identify trends, insights, and areas for improvement in campaign performance.
- Develop and maintain reports and dashboards, including building Looker Studio reports, to visualize data and communicate findings to internal teams and clients.
- Build revenue reports for clients to link marketing efforts to their bottom line KPIs (revenue, new customer acquisition, ROAS, MER).
- Build executive & client dashboards in Looker/Power BI—refreshed hourly, not weekly.
- Communication & Explanation:
- Surface insights weekly: anomaly alerts, forecast sims, and “so-what” actions.
- Train teams on self-serve analytics and prompt engineering basics.
- Translate complex data and analytics updates into clear and concise language for clients and internal teams.
- Explain the importance of tracking updates and changes in plain English, ensuring client understanding and buy-in.
- Provide training and support to internal teams on analytics tools and best practices.
- Ability to build and maintain your own system for keeping track of client requests, due dates, and priorities to execute all tasks in a timely manner while communicating the progress we’ve made to internal and external stakeholders as appropriate.
Primary 90-Day KPIs
- Reporting latency ≤ 48 h (was 7 days).
- Exec dashboard adoption ≥ 90 % of leaders logging in weekly.
- ≥ 3 agentic workflows live that save 10+ analyst hours/month.
- Full-funnel accuracy ≥ 95 % from lead to closed-won.
- Audit and implementation of client analytics audits and dashboard set-ups within 15 days of any new client signed
What We’re Looking For
- 3–5 yrs owning marketing analytics and RevOps at a SaaS, agency, or tech-enabled services org.
- Fluent with Looker (or Power BI), BigQuery, SQL, GA4, HubSpot.
- Proven Python or JS chops for data wrangling + API work.
- Hands-on experience deploying GPT-4/Claude/agentic workflows in production.
- Extensive experience in setting up and managing conversion tracking within Google Ads, Meta Ads, LinkedIn Ads, Snapchat, Pinterest, and Microsoft Ads.
- Proven ability to set up and manage offline conversion tracking solutions.
- Fluency in HubSpot, Shopify, Salesforce, and WooCommerce platforms, with a strong understanding of their data structures and APIs.
- Experience in integrating data between advertising platforms and CRM/eCommerce platforms.
- Proficiency in data visualization and reporting tools, with experience building Looker reports.
- Excellent analytical and problem-solving skills with a strong attention to detail.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- Storyteller’s instinct—turns dashboards into “here’s what to do next.”
- Builder mentality: ships fast, iterates faster, documents everything.
- High EQ: partners with Paid, SEO, Sales, and Creative without ego.
- Bonus: based in Los Angeles or able to overlap 9 a.m.–5 p.m. PT.
Your Primary KPIs will be:
- Ability to maintain a system for tracking client requests, due dates, and priorities.
- Timeliness of execution of client requests.
- Effectiveness of communication of progress to internal and external stakeholders.
- Correctness of real-time monitoring setups for GA4 and conversion events
- Successful establishment and maintenance of data integrations between advertising platforms and CRM/eCommerce platforms (HubSpot, Shopify, Salesforce, WooCommerce, etc.).
- Clarity, accuracy, and usefulness of reports and dashboards (especially Looker Studio reports).
A Bad Fit Looks Like:
- Lack of strong technical skills in analytics and tracking implementation.
- Inability to communicate complex data in a clear and understandable way.
- Reluctance to learn new analytics tools and technologies.
- Poor attention to detail and a tendency for errors in data and reporting.
If you dream in SQL, think in funnels, and believe AI should do the grunt work, let’s talk—just remember: dashboards over decks.
- Flexible PTO.
- 100% Remote
- Learning budget that can be dedicated to testing new analytics tools or training on new platforms or tactics
- 40 hrs/week, full-time
