Job description
Put “Creative is cool” as the first line of your cover letter or subject line, or your application won’t be reviewed.
We’re seeking a sharp and versatile Creative Strategist to help craft and elevate creative campaigns that drive real business results for our diverse portfolio of clients.
In this role, you’ll be the strategic bridge between our performance data and creative execution—developing insights-driven concepts, briefs, and content strategies that influence campaign direction and make marketing more effective.
You’ll need to think like a marketer, write like a copywriter, and plan like a creative director. You’ll collaborate closely with performance marketers, designers, and clients to bring ideas to life that are rooted in both brand storytelling and platform performance on Meta, LinkedIn, YouTube, Google, and more.
This is a full-time, 40-hour-per-week role that requires overlap with U.S. time zones.
Who We Are
Single Grain is an award-winning digital marketing agency that’s been helping companies like Amazon, Uber, and Salesforce grow since 2009.
We specialize in Paid Media, Performance Creative, SEO, Content Marketing and more — and we practice what we preach: our blog brings in over 200,000 monthly visitors, our podcast has 100+ million downloads, and 140,000+ marketers subscribe to our YouTube channel.
We move fast, expect a lot, and use data aggressively — across paid media, creative, strategy, and execution.
We’re building a lean, elite team focused on doing smart, impactful work without bloated process or hierarchy.
If you’re self-directed, collaborative, and relentless about accuracy and excited about AI, you’ll fit right in.
What You’ll Do
Campaign Strategy & Messaging
- Develop creative strategies and messaging frameworks that connect audience insights with campaign objectives.
- Write or collaborate on creative briefs that clearly outline the challenge, audience, insight, message, and execution guidelines.
- Use analytics and testing data to influence storytelling direction and optimize for performance.
Creative Concepting & Asset Planning
- Translate strategy into compelling ad concepts, storyboards, and hooks across Meta, YouTube, Google, LinkedIn, TikTok, Pinterest, and emerging platforms.
- Partner with designers and editors to bring campaigns to life—ensuring messaging is sharp, on-brand, and performance-driven.
- Own the relationship with our external designers and find new designers and vendors as needed.
- Use AI to its full potential to increase speed to delivery and volume of creatives.
- Plan modular, platform-native creative that can be tested and scaled across channels.
Insight Generation & Communication
- Lead or support research into customer pain points, motivators, and product benefits to uncover winning creative angles.
- Review creative performance metrics and develop hypotheses and test plans for future iterations.
- Present strategic thinking and creative concepts to clients and internal teams with clarity and confidence.
Cross-Team Collaboration
- Partner with Paid Media and SEO teams to align creative direction with data insights and targeting strategies.
- Provide guidance on best practices for creative in performance environments across multiple paid media platforms.
- Support creative QA, post-launch learnings, and creative audits as needed.
- Help led creative efforts on our internal marketing team.
- Provide sales with creative case studies.
Communication & Explanation
- Translate creative storytelling and creative performance analytics into clear and concise language for clients and internal teams with action steps.
- Explain the importance of creative strategy and ideation, ensuring client understanding and buy-in.
- Provide training and support to internal teams on creative tools and best practices as needed.
- Ability to build and maintain your own system for keeping track of client requests, due dates, and priorities to execute all asks in a timely manner while communicating the progress we’ve made to internal and external stakeholders as appropriate.
What We’re Looking For
- 4-6+ years of experience in creative strategy, performance marketing, content strategy, or a related role.
- A strong portfolio of performance marketing campaigns, ad copy, or creative strategies that drove measurable results.
- Deep understanding of ad platforms and their creative nuances (Meta, YouTube, Google, TikTok, LinkedIn, etc.).
- Understanding of B2B sales funnels and B2C ecomm sales KPIs.
- Data-savvy: You’re comfortable looking at dashboards, interpreting creative performance, and making decisions based on results.
- Excellent storytelling skills—you can take an abstract idea and turn it into a compelling message.
- Strong communication and presentation skills, with the ability to defend strategic decisions to clients and stakeholders.
- Proactive, organized, and comfortable owning timelines and priorities across multiple projects.
- Enthusiastic about experimenting with AI tools to improve creative research, messaging, and ideation.
Your Primary KPIs will be:
- Effectiveness of creative strategies based on campaign performance metrics (Creative Win Rate, CTR, ROAS, CAC, etc.).
- Clarity and completeness of creative briefs and strategy documentation.
- Client satisfaction with creative direction and communication.
Timeliness of concept delivery and execution alignment.
Ability to generate winning creative hypotheses from data and testing insights.
Clarity, accuracy, and usefulness of reports and dashboards
A Bad Fit Looks Like:
You focus purely on aesthetics or storytelling without understanding business outcomes.
You’re uncomfortable reviewing data or using it to shape strategy.
You prefer to work independently without collaboration or cross-functional input.
You struggle to communicate strategic ideas clearly in writing or presentations.
You avoid learning new tools or exploring AI-assisted workflows.
Salary: TBD
Flexible PTO.
100% Remote
Learning budget that can be dedicated to testing new analytics tools or training on new platforms or tactics
40 hrs/week, full-time contractor
