Marketing Cloud Team Lead

at Nexo
🇧🇬 Bulgaria - Remote
📢 Marketing🟠 Manager

Job description

Stand out and drive the next generation of wealth. ​​Define the digital assets industry. Raise the bar for trust, transparency, and client success. Make your mark.

Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by 247 client care.

Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 150+ jurisdictions. With over $11+ billion in AUM and $371+ billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.

Official website: nexo.com

Your role:

  • Manage the Marketing Cloud team, ensuring that the team is productive, nurtured and accomplishing their goals
  • Position the team within the broader organizational context and create an inspiring team environment with an open communication culture
  • Nurture team members’ strengths and identify areas for improvement by addressing knowledge gaps within the team
  • Instill an attitude of awareness and elevated perception of self and others for each team member
  • Communicate organisational updates and provide feedback
  • Lead the Marketing Cloud team vision and strategy, both for the system and for the team, into reality
  • Seek ways to improve the team’s knowledge on key aspects, such as Email Sender Reputation, IP health, Mobile Communication Channels, Programming Languages, relevant Salesforce innovations
  • Measure and track performance - set goals, KPIs and clear expectations
  • Collaborate with the Salesforce architect and the other TLs on integrations and implementations within Marketing Cloud to utilize the whole Salesforce org better
  • Consult and support other teams on solving complex business issues with Marketing Cloud
  • Serve as a Tech TL, ensuring the team’s output is going through a rigorous QA process before reaching its stakeholders
  • Troubleshoot the most complicated technical issues, supporting the admins in their efforts
  • Monitor and regularly vet Marketing Cloud products, internal products and strategic developments for improvements and issues in collaboration with the Marketing Cloud PO
  • Keep track of all financial aspects of using the system, including SuperMessage use, storage limits and licensing
  • Communicate with Salesforce Account Managers on behalf of the company to negotiate better contracts and terms that save costs and have a maximum benefit

What makes you stand out:

  • 5+ years of experience in a marketing automation role
  • 2+ years of experience as a TL or manager
  • Experience with other Salesforce solutions (Pardot, Sales & Service Cloud, Financial Service Cloud)
  • Experience with a variety of marketing automation tools
  • Strong background in agile SCRUM agile practices and associated tools (Jira, Confluence, Slack, etc.)
  • Good command of analytics and reporting tools
  • Good command of SQL, AMPScript and HTML/CSS
  • Excellent organization and prioritizing skills, with keen attention to detail
  • Innate understanding of others’ strengths and areas of improvement
  • Strong ability for complex problem solving
  • Ability to communicate effectively and inspire others
  • Perfect command of English
  • Relationship building and networking skills
  • A steady hand even in fast-paced and high-pressure situations
  • A positive approach to work and a go-getter attitude
  • A devoted team player with emotional maturity
  • Responsible and responsive personality

Nexo benefits:

  • Competitive and rewarding remuneration package.
  • Annual performance-based bonuses.
  • Comprehensive Learning Hub for continuous growth.
  • Hybrid work model: primarily office-based with scheduled home office flexibility.
  • A dynamic and inspiring environment with cutting-edge projects.
  • Career development opportunities in a global leader driving the next generation of wealth.
  • Customizable personal benefits package.
  • Wellness benefits include additional health insurance, all-access sports cards, team-wide sports activities, standing desks, and blue light glasses.
  • Free parking with a designated space, free electric bikes, and public transportation cards.
  • Fresh fruits, snacks, and a well-stocked office kitchen.
  • Regular department team buildings and company-wide team buildings.
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