Summary
Join our team as a Marketing Coordinator and play a critical role in driving engagement, brand consistency, and growth for our clients. As a detail-oriented organizer with a knack for optimizing processes and coordinating creative production, you will work closely with the Marketing Manager and creative team to ensure all marketing content is produced efficiently and aligns with strategic goals.
Requirements
- 2+ years of experience in marketing coordination, content management, or a similar role
- Proficiency with project management tools (e.g., Asana, Trello) and content management systems
- Strong organizational skills and attention to detail
- Excellent communication and collaboration abilities
- Familiarity with data visualization tools (e.g., Looker, Tableau) and experience in building dashboards is a must
- Ability to multitask and manage multiple projects simultaneously
- Creative problem-solving skills and a proactive approach to improving processes
Responsibilities
- Design and maintain a 3-month rolling content calendar that is always at least 80% filled with planned content
- Coordinate with creative, copywriting, and social media teams to ensure all content is aligned with the calendar and published on schedule
- Implement tools and processes to track content production, identify bottlenecks, and ensure the content calendar remains optimized for engagement and marketing goals
- Ensure the creation and completion of a minimum of 35 creative concepts per month, including 25 videos and 10 images
- Collaborate with creative teams to manage timelines, allocate resources, and prioritize content based on strategic objectives
- Track the progress of all creative projects and provide regular updates to the Marketing Manager and other stakeholders
- Design and implement a Looker dashboard to monitor creative production metrics, including asset volume, turnaround times, and approval rates
- Set up automated data pipelines to ensure real-time data accuracy, minimizing manual errors
- Continuously optimize the dashboard to provide actionable insights and support data-driven decision-making
- Develop and document streamlined workflows for content creation, approval, and scheduling to enhance efficiency and reduce turnaround times
- Use flowcharts and swim-lane diagrams to identify areas for process improvement and optimize creative production operations
- Implement new tools or project management software as needed to enhance team collaboration and accountability
- Work closely with the Marketing Manager, creative, and other cross-functional teams to align on marketing strategies and content priorities
- Facilitate regular meetings and communication to ensure all teams are aware of deadlines, updates, and any changes to the content calendar or creative production plans
- Prepare weekly and monthly reports on key performance metrics, including content output, turnaround times, and approval rates
- Analyze data to identify trends, gaps, and opportunities for optimization in content planning and production
Benefits
- Unlimited Paid Time Off
- Flexible Remote Work Environment
- Professional Development
- Career Growth Opportunities
- Company Events and Team Building
- Technology Stipend
- Impactful Work
