Job description
Company Description
Keypath Education – Ranked Best Place to Work in Australia by WRK+ ( 2021 – 2024 )
We’re a close-knit team of designers, developers, content specialists, and marketers operating like a start-up—within the established and successful Keypath Education business. This means you’ll be working on StudyNext day-to-day, but employed by Keypath, giving you the agility of a start-up with the backing of a global leader in online education.
StudyNext is a fast-growing platform that connects learners with education providers, offering everything from short upskilling programs to full postgraduate degrees. For students, we provide a transparent, empowering alternative to navigating university websites—helping them compare options, find the right course, and apply with confidence. For education providers, we offer a trusted, student-first platform to reach motivated learners and grow enrolments.
We partner with leading universities, professional associations, and publishers to simplify complex decisions and help people choose courses that suit their lifestyle and career goals.
Our collaborations, such as with the Australian Financial Review, extend our reach and impact across trusted platforms.
Explore our platforms:
www.studynext.com/au
www.afr.studynext.com
www.studynext.com/my
www.globalhealtheducation.com/au
Job Description
About the Role
We’re seeking a strategic and results-driven Marketing Director to lead integrated digital campaigns, drive measurable growth, and strengthen commercial relationships across new and existing accounts.
In this role, you’ll be instrumental in building partnerships with key industry players, aligning cross-functional teams, and accelerating performance across digital channels.
You’ll champion StudyNext’s mission to empower learners and support education providers through a transparent, student-first platform.
Key Responsibilities:
Digital & Performance Marketing
- Develop mid to long term strategies to deliver on direct response marketing
- Lead the strategy and execution of direct response marketing across eDMs, lead generation, programmatic display, paid social, video, native, and mobile channels.
- Build and deliver high-performing, cost-efficient campaigns focused on scalable ROI and continuous optimisation.
- Collaborate closely with creative, content, analytics, and data teams to align audience segmentation, messaging, and testing frameworks.
- Own marketing performance reporting and insights, using data to inform budget allocations and strategic pivots.
- Manage external agency and vendor relationships to ensure high-impact delivery and best-in-class media performance.
Strategic Partnerships and Business Development
- Develop and execute partnership strategies with major Australian publishers to amplify reach and deliver targeted performance outcomes.
- Identify and pursue new business opportunities through strategic pitches, collaboration with creative and data teams, and tailored media solutions.
- Serve as a strategic advisor and trusted point of contact for clients, building long-term relationships grounded in results and insight.
- Present quarterly and annual forecasts to the Commercial Director, incorporating deep commercial planning and strategic account growth.
Cross – functional collaboration
- Build strong, productive relationships with internal product, engineering, design, and commercial teams to align on roadmaps and unlock new marketing capabilities.
- Partner with external stakeholders and platform teams to pilot new features, improve integrations, and unlock performance efficiencies.
- Act as a connector across the business ensuring digital initiatives are aligned with product innovation, business goals, and customer needs.
KPI’s
- Website traffic - organic, paid search, social, referrals and email
- Lead generation - total leads, cost per lead
- Applications - lead to start conversion, cost per application and enrolments
Qualifications
Education:
- Tertiary qualification in Marketing, Business, Communications, or related fields.
- Confident using marketing platforms (e.g. CM360, Google Analytics, Search Console, Ad Manager CRM tools, dashboards) to drive decisions.
- Skilled in marketing briefing, quality assurance, and performance optimisation.
- Able to connect data and insights directly to creative, targeting, and messaging strategies.
- Strong presentation and communication skills.
Experience:
- 7+ years of experience in digital marketing and performance-led strategy, with senior-level experience in cross-functional leadership.
- Proven ability to develop high-impact campaigns across a wide range of digital channels and platforms.
- Commercially savvy with experience in building new business pipelines, developing partnerships, and presenting strategic growth plans.
- Strong communicator with the ability to manage both executive stakeholders and day-to-day teams across internal and external groups.
- Passion for experimentation, data-led decision-making, and staying ahead of industry trends especially in media partnerships and platform innovation.
Technical:
- Confident using marketing platforms (e.g. CM360, Google Analytics, Search Console, Ad Manager CRM tools, dashboards) to drive decisions.
- Skilled in marketing briefing, quality assurance, and performance optimisation.
- Able to connect data and insights directly to creative, targeting, and messaging strategies.
- Strong presentation and communication skills.
Additional Information
About Keypath Education
At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with leading universities to create and deliver online education solutions that tackle global social and economic challenges head on. Learn more about what it’s like to be a Keypather.
Benefits and Rewards:
- Opportunity to work in-office, hybrid, or remotely, with laptop and hardware provided for your home office.
- Access to health & wellbeing programs, including an Employee Assistance Program and Mental Health Days.
- Dedicated DEI committee
- Learning & growth opportunities, including access to LinkedIn Learning and career development programs, and staff discount for Master’s degrees from our many university partners.
- Employee-led initiatives such as Culture Club, Team Green, Sustainability, and more.
- Company events and activities run in-office and remotely.
- Fast-growing company with increasing career path opportunities.
We encourage applications from Aboriginal and/or Torres Strait Islander peoples, people from Culturally and Linguistically Diverse Backgrounds, People with Disability, and people from the LGBTQIA+ Community.
