Summary
Daybreaker is seeking an experienced performance marketing leader to improve and grow their marketing team. The Marketing Manager will lead growth for ticketing and attendance in virtual and IRL events, manage marketing strategies, support PR and influencer marketing, co-manage a paid marketing plan, and drive the team towards a more data-driven approach. Daybreaker offers medical, dental, vision, 401k, and paid time off benefits.
Requirements
- Must have leadership experience, including management of a diverse marketing team including digital marketing, offline marketing, out-of-home campaigns, social media, PR, both in-house staff and outside marketing agencies
- Balance of thought leader and detail-oriented data-driven doer
- Having an MBA is nice, but equal opportunity is given to degreeless entrepreneurs who have a history of CRUSHING IT!
- 3+ years of experience in marketing, ideally D2C and/or e-commerce, preferably at brands comparable / relevant to Daybreaker
Responsibilities
- Lead growth for ticketing and attendance in virtual and IRL events
- Lead list growth for email, social and SMS
- Lead management of strategy and flows for email along side our Head of Comms
- Own Daybreaker's marketing calendar across email, press, social and site updates
- Support PR strategy managing an external agency, and strategize Daybreaker's influencer marketing strategy
- Co-manage a paid marketing plan and digital agency along side our CEO and COO
- Drive team towards a more data-driven approach to marketing, and implement new reporting systems to help drive team’s decisions
- Dive deep into areas of marketing not (yet) covered by existing team members
- Ensure tight execution of all Daybreaker marketing programs -- online and offline
Benefits
- Medical, dental, vision insurance plans after 60 days
- Matching 401k program after 1 year
- Flexible PTO after first 6 months
- A global network of creatives and entrepreneurs in our Daybreaker cities
- Dancing! Lots of dancing! And seeing people cry tears of joy all the time at our events around the world :)
