Job description
About Us
We’re a growing fractional CFO firm specializing in ecommerce and CPG companies. We help brands scale profitably by providing strategic financial leadership without the full-time executive cost. Our clients range from $2M-$100M in revenue and trust us to be their financial growth partner.
The Role
We’re looking for a hands-on Marketing Manager who thrives on both strategy and execution. You’ll own our entire lead generation engine, ensuring high-quality prospects flow into our pipeline year-round. This is a role for someone who loves wearing multiple hats - from writing compelling content to orchestrating multi-channel campaigns.
What You’ll Own
Lead Generation (Your North Star)
- Full ownership of lead quantity and quality metrics
- Develop and execute strategies to consistently hit monthly lead targets
- Track and optimize conversion rates from lead to discovery call
- Build predictable, scalable lead generation systems
Campaign Development & Execution
- Create and execute multi-channel marketing campaigns targeting ecommerce and CPG founders/CEOs
- Write compelling cold email sequences that convert
- Develop scripts and content using AI tools
- Plan and manage our annual marketing calendar
- Test new channels and tactics to stay ahead of the curve
Content & Digital Presence
- Own our website strategy and work with contractors on implementation
- Create and optimize landing pages for campaigns
- Develop case studies and thought leadership content
- Write blog posts, LinkedIn content, and email newsletters
- Ensure our messaging resonates with ecommerce/CPG executives
Team & Contractor Management
- Manage relationships with design, web development, and other marketing contractors
- Coordinate with our cold email technical contractor
- Work closely with our paid media agency to ensure aligned messaging
- Brief and manage freelance writers as needed
Strategic Thinking
- Research and implement industry best practices
- Identify new opportunities in the fractional CFO and ecommerce/CPG space
- Develop ideal customer profiles and buyer personas
- Create positioning that differentiates us from other financial service providers
- Track competitor movements and market trends
What You Bring
- 3-5 years of B2B marketing experience (financial services or professional services is a plus)
- Proven track record of generating leads for high-ticket services ($5-20k+ contracts, $100-500k LTV)
- Strong writing skills - you can write emails that get responses and content that builds trust
- Experience with marketing automation platforms (HubSpot, Go High Level, etc.)
- Fluent with AI tools for content creation and optimization
- Data-driven mindset - you make decisions based on metrics, not hunches
- Experience managing contractors and external partners
- Understanding of the ecommerce/CPG landscape is a huge plus
Why Join Us
- Direct impact on company growth - your work directly drives revenue
- Work with exciting ecommerce and CPG brands
- Learn the ins and outs of financial strategy for growing companies
- Collaborative team that values both autonomy and support
- Remote-friendly with flexible hours
- Opportunity to build something from the ground up
- 20 days of PTO and all National Holidays
- Company-wide shut off during the week between Christmas and New Year’s
To Apply
Submit your resume and a short video in your application, make it maximum three minutes. Answer these questions:
1. Why are you interested in this position?
2. What do you know about our company?
3. What is your ideal work environment?
4. What are your strengths?
5. Where do you see yourself in five years?
Applications without a video will be ignored.
We’re looking for someone who can start within the next 30 days and hit the ground running.
