Job description
We are seeking a motivated Marketing Manager to join our growing Growth team and help implement and launch new marketing opportunities for Wordwall. This is an exciting opportunity for someone passionate about digital marketing, and who is eager to develop their skills across multiple disciplines while contributing to our mission of transforming education through innovative technology.
As our Marketing Manager, you’ll be expected to roll up your sleeves and take a hands-on approach to every aspect of marketing. We’re looking for a can-do professional who thrives in a fast-paced, high-growth environment and isn’t afraid to experiment, growth hack, and find creative solutions to tough challenges. You’ll collaborate closely with cross-functional teams, drive campaigns from ideation to execution, and help us achieve ambitious growth targets. If you’re resourceful, proactive, and ready to make a measurable impact, this role is for you.
Key Responsibilities
Bringing campaigns to life
- Implement and optimize performance marketing campaigns
- Support monitoring performance and adjusting strategies based on data insights
- Execute marketing campaigns from ideation to completion
Measuring our impact
- Track and analyze marketing performance data across multiple channels
- Generate weekly and monthly performance reports
- Use data insights to optimize marketing strategies and improve ROI
- Monitor key performance indicators (KPIs) and adjust tactics accordingly
Creating connections through content
- Drive lifecycle management across onboarding, trial, upsell, churn prevention, and win-back through email marketing
- Support the development and execution of integrated content marketing strategies, ensuring consistent brand messaging and engagement across all channels
Understanding our teaching community
- Develop and refine marketing personas to influence communication and copy
- Synthesize market and competitive research to inform and drive marketing strategy
- Assist in analyzing customer insights and behavioral data to optimize marketing approaches in partnership with product teams
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 4 years of experience in marketing, digital marketing, or a related field
- Demonstrated ability to manage multi-channel marketing campaigns from planning through execution and analysis
- Strong understanding of digital marketing channels and best practices
- Proficiency in marketing tools and platforms (Google Analytics, social media management tools, email marketing platforms)
- Excellent written and verbal communication skills
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Experience with content creation, campaign management, and performance reporting
- Knowledge of SEO and web analytics
Preferred Qualifications
- Experience with paid advertising platforms (Google Ads, Facebook Ads, etc.)
- Familiarity with marketing automation tools and CRM systems
- Experience with A/B testing and campaign optimization
- Experience using AI tools or integrating artificial intelligence into marketing workflows (e.g., for content creation, campaign optimization, data analysis, or customer segmentation)
- Understanding of persona development and customer segmentation
- Experience in education technology or SaaS marketing
What We Offer
- £45k - £65k annual salary
- Fully remote working #LI-Remote
- High growth, investor backed environment
- A collaborative culture with real opportunities to make an impact
About Wordwall
Wordwall empowers educators to create interactive, customizable teaching materials in minutes—turning static lessons into dynamic, student-centered learning experiences. With just a few simple inputs, teachers can generate a variety of gamified activities, from quizzes and flashcards to arcade-style challenges, making learning more engaging and effective.
We’re flipping the script on traditional educational publishing by putting powerful creation tools directly into teachers’ hands. Our platform fuels a bottom-up content ecosystem—scalable, shareable, and deeply attuned to real classroom needs—powered by a global community of educators.
With millions of active users, strong organic traction, and a product that’s beloved by teachers worldwide, Wordwall is entering an exciting new chapter. We’re focused on building upon an already great product and increasing our impact and reach in key markets like the U.S. and Europe, deepening engagement with our paid user base, and driving innovation through emerging technologies such as AI. We believe we can build an even more powerful product to unlock access to a larger customer base. We’re a lean, mission-driven, remote team building for long-term impact—and we’re looking for visionary product leaders to help us scale both our product and our purpose.
