Mobile Game User Acquisition Coordinator

  • Remote - Worldwide

Remote

Marketing

Mid-level

Summary

Join our rapidly growing mobile gaming studio, YallaPlay, as a Mobile Games User Acquisition Coordinator to help drive strategic growth initiatives for our mobile game titles.

Requirements

  • 3+ years of experience in mobile game user acquisition, preferably in diverse genres and game types
  • Proven expertise in managing UA campaigns through different stages of a mobile game’s lifecycle
  • Strong analytical skills with experience working in a metric-driven role focused on optimizing for ROI, ROAS, and LTV
  • Familiarity with creative testing, ad optimization, and campaign management across multiple platforms and networks
  • Experience in App Store Optimization (ASO) and familiarity with AdMon is a plus
  • Fluent in English, verbal and written. (Additional languages, an advantage)
  • Motivated, organized and a “get things done” approach

Responsibilities

  • Lead the end-to-end execution of user acquisition (UA) campaigns across various platforms
  • Manage and optimize UA efforts for assigned mobile game titles from soft launch through post-launch growth
  • Analyze performance data to drive continuous improvement and optimization of ongoing UA campaigns
  • Oversee creative testing strategies and manage the full creative process from ideation to deployment
  • Spearhead App Store Optimization (ASO) efforts to improve organic visibility and conversions across iOS and Google Play stores
  • Monitor and report on key performance indicators (KPIs) and adjust strategies to optimize growth
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