Summary
Join our rapidly growing mobile gaming studio, YallaPlay, as a Mobile Games User Acquisition Coordinator to help drive strategic growth initiatives for our mobile game titles.
Requirements
- 3+ years of experience in mobile game user acquisition, preferably in diverse genres and game types
- Proven expertise in managing UA campaigns through different stages of a mobile game’s lifecycle
- Strong analytical skills with experience working in a metric-driven role focused on optimizing for ROI, ROAS, and LTV
- Familiarity with creative testing, ad optimization, and campaign management across multiple platforms and networks
- Experience in App Store Optimization (ASO) and familiarity with AdMon is a plus
- Fluent in English, verbal and written. (Additional languages, an advantage)
- Motivated, organized and a “get things done” approach
Responsibilities
- Lead the end-to-end execution of user acquisition (UA) campaigns across various platforms
- Manage and optimize UA efforts for assigned mobile game titles from soft launch through post-launch growth
- Analyze performance data to drive continuous improvement and optimization of ongoing UA campaigns
- Oversee creative testing strategies and manage the full creative process from ideation to deployment
- Spearhead App Store Optimization (ASO) efforts to improve organic visibility and conversions across iOS and Google Play stores
- Monitor and report on key performance indicators (KPIs) and adjust strategies to optimize growth
