Job description
Moodle with us!
At Moodle, we’re on a mission to empower educators and learners worldwide with open, flexible, and innovative digital learning solutions. As the world’s most customisable and trusted open-source LMS, we partner with schools, universities, and organisations to create better learning experiences for millions. If you’re ready to make a real impact, and be part of a global movement shaping the future of learning, join us let’s transform education together!
This role is open to the European Area.
About the Role
The Paid Media Specialist will be responsible for planning, executing, optimizing, and reporting on all paid media efforts to drive traffic, lead generation, and revenue. This role will manage digital advertising channels including paid search, display, paid social, and sponsored content. The ideal candidate will bring strong analytical skills, campaign management experience, and a test-and-learn mindset to enhance campaign performance and marketing ROI.
What You’ll Do
Most days in this role usually involve a mix of:
- Developing and implementing paid media strategies across Google Ads, LinkedIn, Meta, and other platforms.
- Owning campaign setup including UTM tracking, audience segmentation, and bid strategies.
- Collaborating with Content and Creative teams to produce ad copy, images, and landing pages.
- Monitoring daily campaign performance.
- Adjusting targeting, creatives, and bidding to optimize ROI.
- Using A/B testing frameworks to evaluate performance and drive continuous improvement.
- Proactively identifying underperforming campaigns and providing strategic recommendations for improvement.
- Partnering with the Operations team to ensure accurate tracking of conversions and attribution.
- Building regular reports on key performance indicators (KPIs) including CTR, CPC, CPL, CPA, and ROAS.
- Presenting results and insights to stakeholders on a regular cadence.
- Coordinating with internal stakeholders including Events, Product Marketing, and Regional Teams to align paid campaigns with broader marketing and business objectives.
- Liaising with external agencies or vendors when necessary to support execution and reporting.
- Staying current on changes to ad platforms, privacy regulations, and digital trends.
- Introduce new testing strategies or channels to improve reach and efficiency.
- Making recommendations for budget allocation based on performance data and industry benchmarks.
We’d love to meet you
Especially if you can tell us about your:
- Proven track record of 3+ years driving impactful digital paid media campaigns in dynamic B2B or tech/SaaS environments.
- Extensive experience with Google Ads, LinkedIn Ads, and Meta Business Suite, crafting campaigns that truly connect and convert.
- Expertise in campaign tracking, UTM implementation, and leveraging reporting tools like HubSpot and Google Analytics to unlock powerful insights.
- Data-driven mindset with proven ability to manage budgets and improve cost efficiency.
- Exceptional communication skills, both written and verbal, with an eagle eye for detail that ensures every message hits its mark.
- Experience in audience targeting, keyword strategy, and conversion funnel optimization.
- Ability to thrive and innovate in a fast-paced, global environment.
- Knowledge of SEO, organic content strategy, and CRO
What’s in it for you?
Moodle has a globally diverse team with over 280 team members in more than 25 countries around the world. We’ve built a passionate team of hard-working, driven and diverse people from all over the world, united by a shared belief in the ability of our platform to make a positive difference to our world. We respect our colleagues and value an open and innovative workplace, filled with integrity and of course a strong focus on education (yes, these are our company values!)
In addition to this you can expect:
Taking on a genuinely flexible, distributed role, working from anywhere in the world
A fantastic range of benefits, focusing on work-life balance, wellbeing and ‘choosing your own adventure.’
Working with a global team on a worldwide platform and make a real difference.
As a certified B Corp, we are proud to be part of a global community of mission-driven companies dedicated to using business as a force for good.
Learn more about Moodle
Moodle is the world’s most trusted online learning solution, with a growing ecosystem of products and services, including Moodle Workplace, Moodle App, MoodleCloud, and more. The engine of our ecosystem is Moodle LMS, the secure and customisable open source learning management platform used by well over 300 million learners worldwide.
Find out more about us on our website.
At Moodle we are an equal opportunity employer that actively supports diversity and inclusion in the workplace and prohibits discrimination and harassment of any kind. We’re committed to fair recruitment and selection practices, ensuring we are drawing from a diverse range of sources to attract and select the very best person for the job. Learn more in our Diversity & Inclusion Charter.
