Summary
The job is for a Paid Search Specialist at Nebo, responsible for managing paid search campaigns across various client objectives, optimizing performance, reporting on metrics, and providing recommendations for improvement. The ideal candidate has 1+ years of Google Ads and Microsoft Advertising experience, is Google Ads and Google Analytics certified, and has experience managing multi-channel paid media campaigns.
Requirements
- 1+ years of Google Ads and Microsoft Advertising experience
- Experience managing multi-channel paid media campaigns
- Google Ads Certified (including Fundamentals, Search, Display, Video, Shopping, Mobile)
- Microsoft Advertising Certified
- Google Analytics Certified
- Experience managing Oath/Yahoo campaigns
- Experience developing testing structures and compiling client-facing deliverables based on performance
- Experience using an automated bidding platform such as Search Ads 360, Kenshoo, Marin, or Adobe Advertising Cloud is a plus
- Strong written and verbal communication skills
- Highly analytical with strong research skills
- Ability to multitask and meet deadlines under pressure
- Strong proficiency in Microsoft Excel
- Experience with Google Analytics, Adobe Analytics, and Google Tag Manager
Responsibilities
- Optimize existing paid search campaigns towards various client KPIs
- Create and present monthly and weekly reports with analysis of paid search campaign performance along with strategic recommendations for continual improvement
- Forecast performance and spend for future budget recommendations
- Communicate paid search performance and strategy to clients in a clear and concise manner
- Ideate and execute paid search creative tests including ad copy or landing page experiences
- Identify trends and insights across search campaigns to discover areas for campaign growth or improvement
- Create client facing deliverables such as testing briefs, performance reports, budget recommendations, campaign breakdowns, ad copy recommendations etc
- Maintain and improve the health of paid search campaigns through ongoing optimization and testing
- Maintain relationships with engine reps to ensure best practices are adopted and new products are tested
- Support clients and team members on non-search paid media initiatives when departmental needs arise
Benefits
- Hybrid in-office/remote work or fully remote work options designed to fit your needs
- Unlimited PTO
- Free attendance to local marketing events
