Job description
Looking for a job that won’t ghost you like that audience you perfectly targeted but forgot to set a frequency cap for?
Then read on! We are seeking a talented and results-oriented Paid Social Ads Specialist to join our client’s dynamic team. In this role, you will be responsible for planning, executing, and optimizing paid social media advertising campaigns across multiple platforms with a focus on Meta (Facebook), Instagram, and LinkedIn. The ideal candidate will combine analytical skills with creative thinking to deliver measurable ROI for their diverse client portfolio.
Key Responsibilities
- Develop and implement effective paid social media strategies aligned with client objectives and target audiences
- Manage and optimize ad campaigns across Meta (Facebook), Instagram, and LinkedIn platforms
- Create, test, and refine audience targeting to maximize campaign performance
- Monitor campaign budgets, pacing, and spending to ensure optimal resource allocation
- Conduct A/B testing of ad creative, copy, and landing pages to improve conversion rates
- Analyze campaign performance metrics and create comprehensive reports with actionable insights
- Stay current with platform updates, industry trends, and best practices in paid social advertising
- Collaborate with creative, content, and account teams to ensure cohesive campaign execution
- Provide recommendations for campaign improvements based on data analysis
- Manage multiple campaigns and client priorities simultaneously while meeting deadlines
Qualifications
- Experience managing paid social media advertising campaigns, specifically on Meta (Facebook), Instagram, and LinkedIn
- Demonstrated success in developing and executing social media advertising strategies that deliver measurable results
- Proficiency with Meta Ads Manager, LinkedIn Campaign Manager, and social media analytics tools
- Strong understanding of audience targeting, bidding strategies, and optimization techniques
- Experience with A/B testing methodologies and performance analysis
- Excellent analytical skills with the ability to interpret data and translate insights into strategic recommendations
- Familiarity with tracking technologies, conversion tracking, and attribution models
- Strong project management skills with the ability to manage multiple campaigns simultaneously
- Excellent written and verbal communication skills
Bonus Skills
- Experience with additional paid social platforms (TikTok, Twitter, Pinterest, etc.)
- Knowledge of Google Analytics, Google Tag Manager, and other tracking/analytics tools
- Understanding of marketing automation and CRM platforms
- Experience with creative development and design principles for social advertising
- Certification in Meta Blueprint, LinkedIn Marketing, or other relevant platforms
- Experience working in an agency environment with multiple clients across various industries
- Bachelor’s degree in Marketing, Digital Media, Communications, or related field (or equivalent experience)
What We Offer
- Collaborative and innovative work environment
- Opportunity to work with diverse clients
- Work methodology that involves not letting clients take command of the creative process (rare, huh?)
- Career advancement pathways
If you meet these qualifications and are ready to contribute your expertise to a dynamic team, we encourage you to apply!
