Partner Marketing Manager

Job description

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About this position:

Later is looking for a highly creative and strategic partner marketer to join our marketing team. A newly established role, you will build from the ground-up, to create and lead our global partner marketing strategy, working closely with our strategic partners to identify opportunities and develop integrated campaigns. As the Partner Marketing Manager, you will work closely with other members of the Product and Customer Marketing team, and cross-functional partners, to identify opportunities to drive our mission forwards-helping creators and brands discover the power of Later. This is a multi-faceted role where you will work cross-functionally with our Content, Creative, Growth, Customer and Product teams.

Reporting to the Director of Product Marketing, this highly visible and impactful role will be critical to the growth of our company.

What you’ll be doing:

• Create and lead Later’s partner marketing strategy. You will work closely with Later’s strategic partners–that span a variety of social networks and technology integrations–to identify opportunities and develop integrated campaigns that effectively increase Later and our partners’ awareness and perception in the marketplace.
• Build and nurture marketing relationships with strategic partners incl. Meta, LinkedIn and TikTok.
• Proactively work with strategic partners to brainstorm joint marketing programs, working closely with our Partnerships team to align priorities and goals.
• Set partner marketing and campaign goals, define KPIs and develop rituals to communicate performance to key stakeholders.
• You will source and execute on joint opportunities, for us to collaborate around great experiences, for brands and creators alike.
• Manage funding requests, co-marketing budgets, and reporting to measure ROI effectiveness and pipeline impact.
• Partner with the broader Product and Customer Marketing team to bring new partner product capabilities to life, maximizing the impact and reach of launches for our industry-leading solutions.
• Work with the broader marketing team (PR, events, creative, content) to build partner campaigns and ensure success of the program.
• Drive ongoing communication with partners, executive team and collaborators to keep them informed of our progress and deepen relationships.
• Analyze performance of campaigns to determine any necessary optimization and plan for future programs.
• Develop a deep understanding of Later’s marketing strategy, product roadmap, processes and best practices.

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• 5+ years of partner and / or product marketing experience
• Strong experience of partner marketing motions, working with strategic partners to achieve business goals. Bonus for experienced relationships working with social media companies such as Meta, LinkedIn and TikTok
• Strong strategic, analytical, organizational, and problem-solving skills. You must be comfortable making decisions based on data
• Scrappy, “do-what-it-takes” attitude and a bias for action
• Excellent people and project leadership skills. A proven track record launching new products and campaigns
• Track record of successfully collaborating with and influencing product management, revenue and marketing teams
• Exceptional written and oral communication skills
• Expertise with Microsoft Powerpoint and Google Slides. Proficiency with Adobe Photoshop and/or Figma
• Bachelor’s degree or demonstrated professional equivalent skill

Bonus points:

• Experience at a high growth Software-as-a-Service or technology company, or marketing agency
• Advanced degree such as an MBA

How you work:

• You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
• Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
• Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
• Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
• You share insights to help the team stay ahead and make informed decisions.
• You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
• You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

$135,000 - 150,000

#LI-Remote

Where we work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.