Job description
Description
At Trafilea, the People Business Partner (PBP) is not a support function, it is a strategic co-leadership role. In Marketing, this means being the driving force behind how our teams are structured, scaled, and enabled to achieve world-class results.
Unlike in many companies, a PBP at Trafilea operates with a seniority equivalent to a business leader, with direct accountability for organizational transformation and the success of People initiatives at the departmental level. You will work hand-in-hand with Marketing leadership to shape strategy, ensure business scalability, and foster a high-performing environment where people thrive, performance accelerates, and the department can deliver at the pace of the company’s ambitions.
This is a mission-critical role: you will directly influence how quickly and effectively our Marketing organization can attract the right talent, scale processes, and adapt to the ever-changing dynamics of digital growth.
Main accountabilities:
Strategic Partnership & Co-Leadership
Act as the right hand of the Marketing leadership team, co-owning business outcomes and ensuring that People strategies are not only aligned but embedded in day-to-day execution.
Anticipate department needs, proactively design solutions, and influence decision-making at both strategic and operational levels.
End-to-End People Process Ownership
Lead the full spectrum of People processes in Marketing: talent acquisition, onboarding, performance management, career development, compensation cycles, engagement surveys, and internal communications.
Ensure these processes are executed with excellence, accountability, and direct connection to business goals.
Organizational Transformation & Scalability
Serve as a project manager of change, leading high-impact initiatives around People, PMO, and Process Improvement to guarantee that Marketing can scale rapidly while maintaining efficiency and quality.
Design and maintain the department’s organizational structure, ensuring role clarity, capacity planning, KPI alignment, and process effectiveness.
Talent Excellence & Culture Building
Validate critical Marketing hires and ensure the right talent is always in place for rapid execution and scaling.
Make key decisions on promotions, recognition, and terminations, ensuring fairness while driving accountability and high performance.
Strengthen the department’s culture, reducing attrition and improving engagement, with leaders held accountable for outcomes.
Coaching & Capability Development
Directly coach managers and contributors, ensuring they meet expectations and develop both technical and leadership capabilities.
Partner with Learning & Development to build tailored onboarding, training, and development paths for Marketing talent.
Operational Excellence & Business Impact
Ensure effective department meetings, communications, and cross-team alignment in a multicultural and fully remote environment.
Define and monitor key people-related KPIs, proactively report blockers, and ensure transparency to C-Level leadership.
Lead initiatives that improve workflows, collaboration, and inter-team connections across Marketing and beyond.
Requirements
Professional Experience
Proven experience as an HR/People Manager (not specialist/analyst) in high-growth ecommerce or digital-first companies.
Hands-on track record working directly with Performance Marketing and Growth teams is mandatory. You must understand their dynamics, challenges, and the pace at which they scale.
At least 3–5 years in leadership roles with responsibility for building and executing People strategy in rapidly scaling environments.
Strong background in process improvement, organizational design, and project management, ideally with exposure to transformation or PMO roles.
Academic Background
Degree in Business, Human Resources, Marketing, Administration, or related fields.
Certifications in Project Management or Process Improvement (PMP, Agile, Lean, etc.) highly valued.
Core Competencies
Strategic Leadership: Ability to act as a co-leader of the Marketing function, not just as a partner.
Decisive & Accountable: Proven ability to make tough decisions on talent, structure, and processes, and take full responsibility for outcomes.
Project & Process Mastery: Skilled in leading large-scale initiatives with clear planning, execution, and monitoring.
Business Acumen: Deep understanding of how Performance Marketing and Growth functions operate, scale, and drive business results.
Influence & Communication: Exceptional communicator who can lead in multicultural, remote settings and influence C-Level and departmental leaders.
Adaptability & Urgency: Thrives in fast-changing, demanding environments with a strong sense of urgency and resilience.
Analytical & Detail-Oriented: Adept at using data, KPIs, and insights to make sound decisions and ensure precision in execution.
Language Skills
- Advanced English proficiency, both written and spoken (B2+).
