PPC Specialist

Job description

As a PPC Specialist at Awesome Motive, you will be at the forefront of managing and optimizing our diverse portfolio of pay-per-click campaigns across multiple digital platforms, catering to different brands within our portfolio. By leveraging the latest AI and PPC technologies, you will execute strategic initiatives with a primary emphasis on Google Ads. Your responsibilities will extend to enhancing our presence on platforms such as YouTube, LinkedIn, Meta, and more, ensuring optimal performance and increased brand visibility for each brand. You will ensure the precision and impact of our campaigns, optimizing for maximum reach and engagement in a competitive and ever-evolving digital landscape.

💡 Interested in applying?

🔍 Please read/follow the next steps outlined in “How to Apply” at the bottom of this listing.

Attention to detail is one of our core values ! This is your chance to stand out :)

To love this role, here’s the type of person you are:

• You’re a strategic thinker who thrives on crafting and optimizing PPC campaigns, leveraging data-driven insights to maximize impact across multiple platforms.
• You are a self-starter who loves taking initiative and seeing projects through from conception to completion, demonstrating a proven ability to manage and execute successful campaigns.
• You’re an excellent communicator with strong verbal and written English skills, ensuring effective collaboration with team members and clients, and prioritizing clear and detailed communication.
• You are passionately curious about the latest trends in digital marketing and AI technologies, always eager to integrate cutting-edge tools to enhance campaign performance.
• You are highly knowledgeable and always stay updated with the latest developments in artificial intelligence related to PPC and digital campaigns, ensuring that your strategies are both innovative and effective.
• You have a strong commitment to delivering high-quality, impactful campaigns that boost brand visibility and engagement across diverse digital platforms.
• You take pride in maintaining an analytical mindset, utilizing data to drive decisions and optimize strategies effectively.
• You are a collaborative team player, adept at working with marketing teams, designers, and stakeholders, providing insightful feedback while being open to new ideas.
• You’re comfortable navigating the complexities of digital marketing landscapes, seamlessly managing campaigns on Google Ads, YouTube, LinkedIn, Meta, and more.
• You prioritize scalability and efficiency, ensuring your strategies are adaptable and can meet rapidly changing industry demands.
• You’re invested in continuous learning and improvement, striving to expand your skills and stay ahead in the ever-evolving world of PPC and digital marketing

Common responsibilities include (but are not limited to):

• Strategically planning, executing, and optimizing PPC campaigns across a variety of platforms, including Google Ads, YouTube, LinkedIn, and Meta, to meet the diverse needs of multiple brands.

• Analyzing and reporting on campaign performance, using data to drive enhancements and refine bidding strategies to maximize ROI.

• Staying at the forefront of digital advertising and AI technologies, integrating the latest advancements into campaign strategies to maintain a competitive edge.

• Conducting thorough keyword research and competitive analysis to inform campaign planning and execution.

• Developing and implementing A/B testing plans to continuously improve ad performance, landing pages, and conversion rates.

• Managing budget allocations, ensuring efficient use of resources to meet performance targets across various platforms.

• Collaborating with cross-functional teams, including marketing and design, to ensure cohesive messaging and branding consistency.

• Designing and maintaining automated reporting dashboards to streamline access to critical performance insights for internal teams.

• Assisting in the integration of AI tools and technologies to automate processes and enhance the effectiveness of digital marketing efforts.

• Ensuring all campaigns comply with applicable digital advertising guidelines and best practices, maintaining the integrity and reputation of each brand.

• Providing training and mentorship to junior team members, fostering a culture of continuous learning and improvement.

• Exploring new digital advertising opportunities and platforms to expand the reach and impact of PPC initiatives.

• 4-6 years of experience in managing and optimizing PPC campaigns at a professional level, with a significant focus on driving measurable results.

• Deep expertise in developing and executing Google Ads strategies, with a history of achieving demonstrable success.

• Proficient in managing and scaling campaigns across multiple platforms including LinkedIn, Meta, and beyond.

• A solid understanding of the PPC landscape in 2025, with a particular focus on how AI technologies are reshaping digital marketing strategies, is essential. Your expertise allows you to anticipate changes and use AI tools to boost PPC campaign efficiency and effectiveness.

• By integrating the latest innovations and insights into strategic planning, you ensure that our advertising efforts remain future-ready and at the forefront of industry evolution.

• Strong analytical skills with the ability to interpret detailed data sets and apply insights to optimize campaign performance.

• Proven ability to manage complex campaigns and budgets effectively, ensuring alignment with business goals.

• Proficiency in leveraging digital marketing tools such as Google Analytics, SEMrush, and other relevant platforms for performance tracking.

• Documented success in enhancing brand visibility and audience engagement through strategic PPC initiatives.

• Excellent verbal and written communication skills, capable of presenting complex insights clearly to various stakeholders.

• Ability to build and maintain automated reporting systems to facilitate comprehensive performance evaluation.

• Personal computer with reliable internet access.

• Availability to participate in audio/video meetings during business hours (9 am - 5 pm EST).

Working for a fast-growing bootstrapped company is a rare opportunity, one we consider a lifestyle choice rather than a job choice. Our positions are challenging, but also come with amazing advantages and fulfillment to those who earn them. Here’s what we offer:

• Competitive Salary.
• Term Life Insurance and Accidental Death & Dismemberment for all full-time team members during their employment.
• Health, Dental, and Vision Insurance benefits for full-time U.S. employees.
• Health Insurance benefits for all employees in India, Pakistan, Brazil, Philippines, Ukraine, Poland, Romania, Nepal, Kenya, Mexico, Nigeria, Spain, Argentina & Jamaica.
• Work from your home. We’re spread out all over the world – United States, Canada, Ukraine, India, Pakistan, Singapore, and more.
• Flexible PTO after 90 days of employment. We encourage employees to take the time they need for a vacation, stay healthy, and spend time with friends and family.
• Holidays (based on your location)
• Paid Parental Leave.
• We happily provide or reimburse software you’ll need as well as books or courses that promote continued learning.
• We cover all costs of company travel (including our annual all-company retreat and mini-team meetups).
• Additional Perks include AM Welcome Box for new team members, Yearly Anniversary Gifts, and Technology Stipend each work anniversary.
• We give you the opportunity to solve challenging and meaningful problems that make a difference.
• Ability to work with some of the best people in the business through frequent, if not daily, interactions.
• And in case you were wondering: no politics, no b.s., and no jerks.

Location This is a remote position - our team is spread around the globe! Our home base is in Florida, USA, so company operating hours are 9am - 5pm ET (UTC -5). While full coverage is not a requirement, you must be available during a portion of the day.

Inclusion Statement At Awesome Motive, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. Awesome Motive is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other basis protected by federal, state, or local law.

How to apply? If all of this sounds interesting, then please submit your application!

Please clearly include the following in your cover letter:

• How many years of experience do you have managing PPC campaigns?
• Can you provide examples of budgets you’ve managed and the scope of those campaigns?
• What strategies do you use to stay informed about the latest trends in PPC and digital marketing?
• What are your thoughts on the role of AI in the future of PPC?
• In what ways have you leveraged AI tools or technologies in your previous campaigns, and what impact did they have?

Also note, don’t forget to proofread before submitting. Check spelling, capitalization, etc. This is your chance to make your application stand out :)

We won’t be able to individually respond to all applications, but if we feel you’re a strong match, someone will be in touch shortly.

Thanks and we look forward to hearing from you!