Job description
Join the Blacksmith Team!
Blacksmith Agency is a boutique digital agency based out of Phoenix, AZ, specializing in top-of-the-line, custom website design and development. By forging digital products and online experiences rooted in user expectations and data, Blacksmith helps partners grow, innovate, and exceed their business objectives. Top clients include Google, General Electric, Voss Water, Arizona State University, and many more!
If you have a passion for digital media and technology, then join our growing team of talented individuals!
Position Objective:
Blacksmith is seeking a PPC Specialist to plan, execute, and optimize paid campaigns across Google Ads and social platforms like Meta & LinkedIn. This role supports both external client accounts and Blacksmith’s own internal lead generation efforts. You’ll be responsible for building performance-focused campaigns that drive measurable results; whether that’s leads, revenue, or brand awareness. The ideal candidate is highly analytical, hands-on with ad platforms, and comfortable working across multiple accounts while aligning paid strategy with design, SEO, and content teams.
Position benefits:
Competitive pay
100% remote work
High visibility on projects with real impact
Opportunity to shape PPC process and best practices at an established digital agency
A no-drama, results-focused team that values autonomy and execution
Opportunity to work and grow at an award-winning digital agency
Essential Functions and Responsibilities:
Plan, launch, and manage paid search campaigns in Google Ads for multiple clients
Create strategy for campaign structures aligned with client goals, including search, display, remarketing, and performance max (when appropriate)
Conduct keyword research, audience targeting, and write/edit ad copy
Set up conversion tracking and ensure attribution accuracy via GA4, GTM, and/or CRM integrations
Monitor daily spend and pacing to keep campaigns within budget while hitting CPA/CPL goals
Identify and manage negative keywords to improve efficiency
Analyze campaign performance weekly and implement ongoing optimizations (bids, copy tests, landing page suggestions, etc.)
Prepare monthly performance reports with clear takeaways and next-step recommendations
Collaborate with SEO, design, and development teams to align paid campaigns with broader digital strategy and landing page performance
Stay current on Google Ads updates, keyword trends, and performance benchmarks
Manage additional ad platforms as needed, including Meta Ads, LinkedIn Ads, and Bing
Must Have Qualifications:
10+ years of hands-on experience managing Google Ads (Google AdWords) campaigns
Proven track record of delivering measurable growth through PPC, with examples supported by first-party data (e.g., CTR, CPL, ROAS, rankings)
Proficient in Google Ads Editor and Google Keyword Planner
Strong understanding of campaign structure, optimization, and ROI tracking
Familiarity with Google Analytics 4 (GA4) and performance reporting tools
Excellent communication and collaboration skills in a remote team environment
Bonus Qualifications:
Google Ads Certification
Experience with Meta Ads (Facebook and Instagram), LinkedIn Ads, and Bing Ads
Understanding of landing page optimization and conversion rate optimization (CRO)
Experience working in a digital agency environment
Experience with project management tools such as Jira, ClickUp, or Asana
Check out our website at http://blacksmith.agency
