Job description
*this role is open to remote working within the UK. Successful candidates will be required to travel to their closest UNiDAYS campus (London or Nottingham) on occasion.
The role in a nutshell
As a Product Manager focused on Ad Monetisation & Growth at UNiDAYS, you’ll be instrumental in enhancing our on-site advertising capabilities and driving user acquisition and re-engagement. You’ll support the strategy and execution for optimising our on-site personalised advertising experiences across web and mobile, leveraging our robust marketing and advertising technology stack. Additionally, you’ll empower our marketing teams to deliver impactful off-site campaigns on leading social ad platforms, contributing directly to our company’s growth objectives. This is a unique opportunity to shape the future of how UNiDAYS engages with its audience and generates revenue through innovative ad solutions.
Day to day responsibilities
- Ad Monetisation Strategy: Define and execute the product roadmap for on-site ad monetisation, focusing on delivering highly personalised advertising experiences within the UNiDAYS web and mobile applications.
- Ad Tech & MarTech Leverage: Work hands-on with our existing marketing technology and advertising technology tools and services (including MMPs and ad servers) to optimise ad delivery, targeting, and performance.
- Cross-Platform Ad Campaign Support: Collaborate closely with marketing teams to support the planning, execution, and optimisation of off-site marketing campaigns on platforms like TikTok, Meta, and Snapchat, with a focus on user acquisition and re-engagement.
- Performance Analysis & Optimisation: Monitor, analyse, and interpret large-scale marketing performance data to identify trends, derive actionable insights, and inform product improvements and marketing strategies.
- Stakeholder Collaboration: Partner effectively with Commercial, Marketing, Product, Engineering, and Data Insight teams to ensure alignment, gather requirements, and drive successful product launches and iterations.
- Trend Spotting & Action Planning: Proactively identify emerging trends in ad tech, martech, and digital marketing, translating them into concrete action plans to enhance our offerings and achieve business goals.
- Product Backlog Management: Manage and prioritise the product backlog for ad monetisation features and initiatives, ensuring a clear and well-defined roadmap.
What we need from you
- 3+ years of product management experience with a strong understanding of various ad platforms, including Snapchat, Instagram, Pinterest, TikTok, and Facebook. Experience with Reddit, Google Ads, and YouTube is a bonus.
- Proven experience working with Mobile Measurement Partners (MMPs) and ad servers.
- Demonstrable experience leveraging martech tools, including Content Management Systems (CMS) and web/app back-ends.
- Track record of using digital marketing to achieve company objectives, with a clear understanding of key performance indicators (KPIs).
- Demonstrable experience collaborating with diverse teams including Commercial, Marketing, Product, Engineering, and Data Insight.
- Demonstrated ability to spot trends, conduct in-depth analysis, and formulate actionable plans based on insights.
- Hands-on experience measuring and interpreting large-scale marketing performance data
Perks
We’ve accomplished a lot since we started in 2011, but in many ways, this is just the beginning. This is the chance for you to get in on ground zero. An opportunity to make a difference within the business with global reach. We are the world’s largest Student Affinity Network, with over 22 million verified members in 115 markets including the US, UK, Germany, India, Canada and Australia. We work with 800 of the world’s biggest brands globally, taking their products and services into the hearts and minds of tomorrow’s professionals, delivering engagement, building affinity and sales. You’ll also be working for a Great Place to Work CertifiedTM company who have been recognised on the UK’s Best WorkplacesTM for Wellbeing and UK’s Best Workplaces for Women 2022 list. To find out more about our workplace initiatives, see our UK exclusive case study with Great Place to Work and be sure to visit our profile for more information.
We offer a fast paced, fun & social working environment where you can truly make an impact. We believe that work should enhance and complement your life which is why we leave it up to you to decide where you work. You can choose to work from your assigned campus (either Nottingham or London) or from home, whatever works best for your individual needs. Your manager may request you attend team meet ups at your campus but other than that it is up to you! We work hard at UNiDAYS, but we also believe in fair compensation for hard work. That’s why we’re pleased to offer all employees full access to our comprehensive benefits package.
Our perks include:
- 25 days holiday per year increasing with length of service, plus flexible bank holidays
- Competitive salaries
- 4pm finishes every Friday
- Company bonus scheme
- Company pension scheme
- Private health insurance (Vitality)
- Income protection policy
- Life assurance policy
- Employee Assistance Program
- Enhanced parental leave pay
- Core hours with flexibility around how/when you manage your time
- Regular team building activities
- The latest tech and hardware will be supplied from day one
- Good Vibes Program: we know we’ve all had to adapt to new ways of working and UNiDAYS has always taken pride in the community we’ve created in the office but we’re just as committed to creating an innovative approach to fostering connections and improving engagement outside of the office! We want to boost your remote working experience so think virtual parties, pottery classes, wellness classes and guest speakers just to name a few!
- Support for home working for all new team members. We will help assess your home set up and you can expense £150 towards any additional furniture you may need to be safe and comfortable when working from home
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
