Demandbase

We started Demandbase in 2005 to offer B2B go-to-market (GTM) teams a pipeline AI platform that helps automate growth. Our platform gives a single view of data, insights, actions, and outcomes, helping B2B companies align and execute account-based GTM strategies.

We combine first, second, and third-party data, including information from CRMs, MAPs, web activity, chat, email, and calendars. This includes account IDs, contact and buying group IDs, firmographics, technographics, and intent signals. Our technology identifies and engages entire buying groups, not just individual contacts, and coordinates sales and marketing actions.

The platform integrates with your existing tech stack, such as advertising, CRM, marketing automation, content marketing, web personalization, and sales engagement platforms. We specialize in Account-Based Marketing (ABM), Account Intelligence, Generative AI, Sales Intelligence, Buying Groups, B2B Intent Data, Account-Based Advertising, Revenue Technology (RevTech), Multi-Channel Orchestration, B2B Data, Predictive Analytics, Web Personalization, Technographics, and Demand Generation.

We have over 1,000 customers. We’ve grown our offerings through acquisitions: Spiderbook (2016) to automatically identify in-market companies, Engagio (2020) for B2B GTM strategies, and InsideView and DemandMatrix (2021) for comprehensive data across firmographics, technographics, intent, account identification, and contacts. In 2023-2024, we launched Pipeline AI to improve buying group intelligence and automated GTM execution.

We want to change how B2B companies go to market. Our goal is to give GTM teams the clear vision and confidence they need to build pipelines that drive business forward. We believe that real growth comes from empowering people to do their best, most impactful work.

Our values guide how we build, create, and collaborate:

• Be bold: We challenge the status quo and always look for better ways forward.
• Move fast: We anticipate, adapt, and learn quickly to deliver results that matter.
• Win together: We act as one team, valuing honesty, diverse perspectives, and shared success.

Demandbase has over 750 employees. The company maintains an inclusive and open culture that values transparency, approachability, inclusivity, belonging, recognition, and appreciation. It offers a hybrid work environment, allowing employees to work full-time or part-time in one of its offices, or fully remotely, depending on their location and role. The culture balances connection and flexibility.

Employee Resource Groups (ERGs), such as BIG (Black/African American), DemandAFuerza (Hispanic/Latinx), Women’s Group, Neurodiverse@DB (Neurodiversity), DBQ (LGBTQ+), and AAPI Rise (Asian American Pacific Islander), provide spaces for community, connection, and education. Leadership supports these groups to amplify diverse voices and advance an equitable and inclusive culture.

The team is curious, candid, and collaborative. They focus on solving B2B GTM problems and creating opportunities for employees to grow, learn, and build careers.

We offer health and wellness plans, including medical, dental, and vision coverage. We pay up to 100% of medical and vision premiums. Mental wellness resources like Modern Health, Headspace, and Zeel virtual stretch sessions are available.

Employees receive stock options. Our flexible time off policy includes paid holidays (15 in 2025, with a three-day break around July 4th and a full week for Thanksgiving), plus two week-long company breaks.

Family-friendly benefits include parental leave for caregivers, covering birth, adoption, fostering, and time to support family needs at all life stages. We also offer a 401(k) plan with company contributions, short-term and long-term disability coverage, and life insurance.

We have “No Internal Meetings Fridays” to help employees focus without interruptions. We also provide professional development opportunities, including leadership training, regular development conversations, group coaching, and courses from Masterclass, Coursera, A Cloud Guru, and Pavilion. We offer reimbursement options and dedicated learning days.