Job description
Want to help us help others? We’re hiring!
GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.
Join us! The GoFundMe Pro team is is seeking a strategic, collaborative, and execution-oriented B2B Product Marketing Manager to lead positioning, go-to-market strategy, and adoption efforts for our APIs, developer tools, as well as broader PLG and SaaS product experiences.
This role blends technical depth with go-to-market strategy and execution —ideal for someone who understands the API and integration space but also thrives in shaping qualitative/quantitative research, feedback loops, influencing roadmap, messaging, driving lifecycle adoption campaigns, and partnering across Product, Growth, Sales, Partnerships, and Customer Success to accelerate growth.
You won’t just launch features—you’ll be a key voice in shaping what we build and how we take it to market.
Candidates considered for this role will be located in the San Francisco, Bay Area. There will be an in-office requirement of 3x a week.
The Job
Product Positioning & Messaging
- Develop technical messaging for partner and developer audiences differentiated messaging for GoFundMe Pro’s APIs, integrations, and SaaS platform capabilities.
- Translate complex technical features into benefit-driven narratives tailored for developers, IT teams, nonprofit operations, and business decision-makers.
- Adapt positioning for multiple personas and product surfaces—balancing developer specificity with broader customer outcomes.
Go-to-Market Strategy & Execution
Lead tiered GTM strategies—from ideation to launch to post-launch refinement—for both API-focused, SaaS, and PLG-driven product initiatives.
Define and execute launch plans including release notes, walkthroughs, and campaign assets, while driving cross-functional alignment across Product, Growth, and Marketing.
Partner with demand gen and lifecycle teams to run in-product campaigns, onboarding flows, and self-serve adoption efforts that support both product-led and sales-assisted growth motions.
Develop success metrics and track performance across:
- Developer satisfaction & partner engagement
- Integration adoption
- Time to value
- Feature activation & expansion
Work closely with the Partnerships team to understand partner ecosystem needs related to integrations and APIs (e.g., exposure of APIs/endpoints when we launch a new product)
Strategic Product Influence
- Act as a thought partner to Product Managers and Designers, bringing in insights from the market, field, competitive landscape, and customer base to shape the roadmap.
- Run beta programs and voice-of-customer loops to refine positioning and prioritize the right product bets.
- Build opportunity cases for roadmap initiatives using customer behavior, adoption data, and ecosystem analysis.
- Translate partner and product signals into clear, data-backed recommendations that help leadership prioritize and greenlight partner-facing (i.e., API and developer tools) launches.
- Leverage integration usage insights and cross-functional relationships to drive alignment and momentum.
Internal & External Enablement
- Equip internal teams—especially Sales, Customer Success, and Solutions Engineering—with the tools to confidently speak to product value.
- Build scalable enablement content (FAQs, onboarding paths, integration playbooks, one-pagers) for both internal teams and external partners.
- Support educational initiatives across documentation, in-app guides, and partner enablement programs.
Market & Customer Insights
- Conduct competitive research on leading API platforms, integration strategies, and PLG motion benchmarks across the SaaS and nonprofit tech landscape.
- Continuously gather user feedback and analyze developer and operator behavior to improve messaging, onboarding, and roadmap prioritization.
- Collaborate with Product and Analytics to uncover adoption blockers and uncover new monetization or engagement opportunities.
Feedback Loops & Operational Excellence
- Maintain tight feedback loops with key stakeholders—Product, Sales, Support, Partnerships, and Customer Success—to inform strategy and execution.
- Help improve Product Marketing workflows for agility and scale, embedding into product teams while ensuring GTM excellence.
You
- 6–10 years of experience in Product Marketing, ideally in SaaS, API platforms, integrations, and PLG environments.
- A proven track record leading technical GTM launches with both technical and non-technical audiences.
- Strong positioning and storytelling skills—you distill complexity into clarity and resonance by audience and/or customer segments
- Curiosity and analytical depth—you thrive on turning qualitative and quantitative insights into action.
- A cross-functional mindset—you partner across teams to align strategy and drive outcomes.
- Experience with tools like Amplitude, Figma, ClickUp, Crayon/Klue, or similar is a plus.
Why you’ll love it here
- Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
- Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
- Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
- Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
- Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
- Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
- Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
- Community Engagement: Make a difference through our volunteering and Gives Back programs.
We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!
GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.
The total annual salary for this full-time position in this location is $168,300 - $205,700 + equity + benefits. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training.
If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at [email protected].
Global Data Privacy Notice for Job Candidates and Applicants:
Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.
Learn more about GoFundMe:
We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘24 annual report.
Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.
For recent company news and announcements, visit our Newsroom.
