Job description
Our Why
Here at Datacom we connect people and technology in order to solve challenges, create opportunities and discover new possibilities for the communities we live in.
About the Role (your why)
The Product Marketing Manager will lead the execution of the SaaS product marketing strategy, collaborating with various teams to ensure success in the ANZ market. Working with the Senior Product Marketing Manager, they will focus on impactful execution, creating resonant messaging, leveraging industry sponsorships, supporting sales enablement, and driving commercial success and customer adoption.
This role demands a deep understanding of customer needs, competitor and market insights, and product technicalities. The Product Marketing Manager will develop product narratives and messaging frameworks, working with internal stakeholders to optimise product launches and ensure ongoing success.
What you’ll do:
- Develop and maintain clear, compelling product positioning and messaging that resonates with target customers and segments, effectively communicates SaaS product value, and stands out from competitors.
- Ensure that product positioning and messaging align with customer value propositions across the entire SaaS portfolio.
- Work closely with GTM to execute go-to-market strategies and growth initiatives, ensuring alignment and execution at the commercial, product and customer level.
- Oversee the execution of product and feature launches in close collaboration with GTM, ensuring successful go-to-market activities in alignment with business objectives.
- Lead research efforts to continuously gather insights about customer needs, competitors, and market trends to refine product messaging and drive product success.
- Improve the adoption of products, tools and experiences, ensuring they continue to meet agreed usage metrics.
- Build rapport with Product, Sales, Customer Success, Professional Services, and Marketing stakeholders and ensure a product marketing lens is considered and executed through key programs of work
What you’ll bring
- 6+ years proven experience in the creation and development of product marketing messaging and content, ideally in a technology company.
- A strong understanding of B2B SaaS and the go-to-market function.
- A creative mindset and a keen eye for visually appealing content aligned to commercial outcomes.
- Ability to translate technical concepts into customer-first language and compelling SaaS content.
- Sales enablement creation capability.
- Ability to quickly develop product and competitor knowledge, ideally with a strong technical background.
- Strong communication skills with the ability to relay key value proposition messages and content to sales teams, customers, agencies, and external communications.
Why join us here at Datacom?
Datacom is one of Australia and New Zealand’s largest suppliers of Information Technology professional services. We have managed to maintain a dynamic, agile, small business feel that is often diluted in larger organisations of our size. It’s our people that give Datacom its unique culture and energy that you can feel from the moment you meet with us.
We care about our people and provide a range of perks such as social events, chill-out spaces, remote working, flexi-hours and professional development courses to name a few. You’ll have the opportunity to learn, develop your career, connect and bring your true self to work. You will be recognised and valued for your contributions and be able to do your work in a collegial, flat-structured environment.
We operate at the forefront of technology to help Australia and New Zealand’s largest enterprise organisations explore possibilities and solve their greatest challenges, so you will never run out of interesting new challenges and opportunities. We want Datacom to be an inclusive and welcoming workplace for everyone and take pride in the steps we have taken and continue to take to make our environment fun and friendly, and our people feel supported.
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