Job description
About Us
Northbeam is seeking a strategic and customer-focused Product Marketing Manager to join our rapidly growing team. As part of Northbeam, you will play a pivotal role in driving product adoption and maximizing ecosystem-led growth for the world’s most advanced marketing intelligence platform. You will be responsible for crafting compelling product narratives, enhancing customer engagement, and enhancing partnerships that expand the value of our ecosystem. This role is ideal for someone passionate about empowering e-commerce brands with data-driven insights while scaling our industry-leading SaaS solution.
Key Responsibilities
Product Adoption & Engagement
- Enhance product adoption by analyzing usage patterns and identifying opportunities to improve the customer experience.
- Design, test and iterate on in-product experiences that engage, educate, and delight users.
- Collaborate with product, customer success and media strategy teams to ensure seamless onboarding and ongoing engagement that supports long-term retention.
Customer-Centric Product Positioning & Messaging
- Develop product positioning that highlights how Northbeam’s platform solves critical pain points for e-commerce brands, such as accurate attribution, understanding the customer journey, and improving profitability.
- Inform messaging strategies tailored to different customer personas, emphasizing the platform’s ability to enable data-driven decision-making for profitable growth.
Go-to-Market Strategy
- Lead go-to-market efforts for new features or product updates, ensuring alignment across sales, marketing, and product teams.
- Design campaigns that spotlight customer success stories and measurable outcomes achieved using Northbeam’s platform.
Customer Insights & Feedback Integration
- Continuously gather feedback from customers and analyze their needs to inform product improvements and refine marketing strategies.
- Act as the voice of the customer internally, ensuring their priorities are central to decision-making processes.
Ecosystem Development & Growth
- Identify integration opportunities that enhance Northbeam’s ability to unify e-commerce business data and deliver actionable insights.
- Work closely with the Partnerships and product team to support building and nurturing tech partnerships and platform partnerships to expand Northbeam’s ecosystem.
Data-Driven Decision Making
- Analyze key metrics such as Net Promoter Score (NPS), Product Engagement Score (PES), and retention rates to measure success.
- Use insights from analytics tools to optimize campaigns and prioritize high-impact initiatives.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 5–10 years of experience in B2B SaaS marketing roles with a focus on customer-centric strategies and ecosystem development.
- Strong understanding of SaaS metrics and experience driving product adoption through customer-focused initiatives.
- Proven ability to create impactful go-to-market strategies that resonate with target audiences in e-commerce or adjacent industries.
- Excellent communication skills with the ability to translate technical features into customer-centric benefits.
- Familiarity with e-commerce brands’ challenges in marketing measurement and attribution.
Preferred Skills
- Experience working in or building SaaS ecosystems through integrations, partnerships, or marketplaces.
- Experience with AppCues (or similar)
- Expertise in leveraging CRM tools and analytics platforms to gather insights and inform strategy.
Why Join Northbeam?
Northbeam is revolutionizing how e-commerce brands grow by providing them with unparalleled marketing intelligence technology. With incredible product-market fit, rapid growth, and a collaborative team culture focused on technical excellence, this is your chance to be part of a company making a significant impact in the industry. If you are passionate about driving product adoption while scaling ecosystem-led growth, we’d love for you to join us!
Northbeam operates as a hybrid-remote company with team members across San Francisco, Los Angeles, New York, and other locations. We welcome anyone in the US or Canada to apply.
