Job description
Job Title: Sr. Audiences Account Manager
Location: Remote - US Only
About InMarket
Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket’s data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket’s proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.
*Source: Wordstream US Google Display Benchmarks for Mobile Media
About the role
You will be responsible for managing audience requests, distribution and activation for InMarket’s Programmatic sales team. You will utilize your knowledge of purchase and location-based audiences, third-party data capabilities, and measurement solutions to ensure the success of the partnership and supplement sales director’s efforts to grow new and existing business while providing clients with world-class customer service.
Your daily impact as an Audiences Account Manager
- Main point of contact for all day-to-day communication and oversight as it pertains to Programmatic Audience requests
- Partner with Sales to translate client goals into actionable audience strategies, leveraging location and purchase behavior signals
- Work in tandem with Sales and DataOps departments to facilitate the management of all programmatic audience requests through the creation and distribution processes
- Liaison between various departments: Measurement, Product, DataOps, Marketing and Media & Measurement Sales teams, etc. to streamline internal communication and upsell/cross sell InMarket’s additional solutions
- Manage and track Audience and PMP creation and distribution in collaboration with DataOps & AdOps teams
- Ensure that we deliver accurate and timely segments in accordance with InMarket’s SLAs
- Analyze campaign performance and all client-facing deliverables to ensure quality and accuracy
- Provide ongoing input to the product and business leads on ways to evolve our offering to better meet the needs of our clients
Your experience and expertise
- 3+ years in Programmatic Advertising, Media/Sales Planner, Agency Trading Desk, and/or Account Management experience
- Working knowledge of DSPs (e.g., The Trade Desk, DV360), DMPs/data partners and audience targeting methodologies
- Demonstrated analytical ability and proficiency in interpreting data using various tools and platforms.
- Must be a team player with a positive attitude.
- Operate in a fast paced and deadline oriented environment
- Strong interpersonal skills, with an ability to collaborate effectively with all levels and functions
- Problem-solver, natural curiosity, ability to make decisions
- Strong verbal and written communication skills
- Detail-oriented and organized
- Strong proficiency in MS Office products (especially Microsoft Excel and PowerPoint)
- Confidence with learning how to use proprietary platform UIs and other analytics or competitive intelligence tools
Benefits Summary
- Competitive salary, stock options, flexible vacation
- Medical, dental and Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (within reason)
- Talented co-workers and management
- Agile Development Program (For continued learning/professional development)
- Paid Paternity & Maternity Leave
For candidates in California, Colorado, and New York City, the Targeted Base Salary Range for this role is $71,516 -$95,000.
Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!
At InMarket we are committed to a culture that supports diversity, inclusion, belonging and equal opportunity. We celebrate all people and believe everyone deserves respect regardless of race, gender, sexual orientation, backgrounds, experiences, abilities or beliefs.
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
